Field Marketing Lead
About The Position
The Field Marketing Lead sits on the Growth Marketing team and acts as a connective partner across Growth, Sales, and cross-functional teams. This role owns the execution and follow-through required to turn field marketing programs into a core growth lever. From large-scale conferences to intimate executive dinners and experiential activations, you’ll lead CollegeVine’s most visible moments in the market. Field programs are fast-moving and highly collaborative, requiring clear ownership, strong communication, and comfort managing multiple stakeholders. You’ll guide programs from early planning through post-event follow-up, translating sales objectives into revenue-driving experiences. This is a highly executional role for someone who brings structure to ambiguity, solves problems in real time, and operates with urgency and a test-and-learn mindset.
Requirements
- Minimum of 3 years of field marketing or event strategy experience with direct ownership of enterprise or high-touch programs (startup or high-growth SaaS experience strongly preferred)
- Proven ability to manage multiple events, timelines, and cross-functional stakeholders simultaneously
- Highly organized and detail-oriented, with a strong track record of delivering seamless, memorable experiences in fast-paced environments
- Calm under pressure, with a solution-oriented mindset and a bias toward action
- Demonstrated experience leading full-cycle event production, including programming, AV, vendor coordination, on-site logistics, and post-event strategy
- A creative, continuous-improvement mindset, with a habit of generating fresh ideas and building systems that elevate execution
- Scrappy and hardworking, with a genuine eagerness to learn—we value hustle and curiosity over technical perfection
- Willingness and ability to travel for events as needed
Nice To Haves
- Preferably based in the NYC metro area
Responsibilities
- Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders
- Own end-to-end execution of field marketing events, from planning and logistics through on-site coordination, post-event engagement, and debriefs, while operating within a defined budget
- Develop and manage event and production timelines, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable
- Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through
- Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution
- Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts
- Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events
- Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions
- Continuously test and refine event formats by introducing fresh ideas, learning from competitive research, and thoughtfully applying new tools or processes
- Interpret performance data and translate insights into clear recommendations and next steps
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
