Field Marketing lead

Terra Security•San Francisco, CA

13h

About The Position

Terra Security provides agentic AI-powered continuous penetration testing aligned to code changes and evolving attack surfaces, combining a swarm of trained AI agents with human supervision for safety and control. Fortune 500 organizations trust Terra to ensure every attack surface is covered across the web, AI, internal apps, APIs, mobile, networks, and the cloud. Terra is on track to become the next breakout cybersecurity company with $38 million raised to date, including a $30 million Series A led by Felicis Ventures with participation from Dell Technologies Capital, Silicon Valley CISO Investments (SVCI), SYN Ventures, LAMA Partners, Underscore VC, and Capital One Ventures. Summary We’re looking for a Field & Growth Marketing Lead to help scale predictable pipeline across direct B2B and partner-led (B2B2B) motions. This role is responsible for designing, executing, and scaling field and growth programs that directly support revenue goals across regions, segments, and partners. You’ll work closely with Sales, Partnerships, and Revenue Operations to turn strategy into execution and execution into measurable pipeline impact. This is a highly visible, hands-on role for someone who thrives in a fast-moving environment and is comfortable being accountable for results. Why This Role Matters You’ll help move the company from ad hoc programs to scalable growth systems. You’ll influence both direct and partner revenue motions. You’ll be accountable for executing pipeline-driving programs with clear visibility into performance and impact on revenue.

Requirements

4–7+ years of experience in B2B demand generation, field marketing, or growth marketing.
Proven track record of driving pipeline and revenue impact.
Experience working closely with Sales and Partnerships teams.
Strong program management skills with the ability to run multiple initiatives in parallel.
Analytical mindset with comfort using data to guide decisions.

Nice To Haves

Experience in a scale-up or high-growth B2B environment.
Experience supporting partner-led or indirect sales motions (B2B2B).
Hands-on experience with HubSpot and Salesforce.com.
Hands-on experience with paid acquisition platforms (LinkedIn Ads, Google Ads).
Experience with ABM or account-based field marketing.

Responsibilities

Build the Field Marketing & Regional Pipeline
Execute field marketing programs across priority regions and segments in close alignment with Sales and Marketing leadership
Ensure each program is aligned to clear outcomes, including meetings set, pipeline created, and deal acceleration
Partner & B2B2B Growth - Execute partner-driven demand programs
Work with the Partnerships team to support partner-sourced pipeline and partner-influenced opportunities
Adapt messaging and programs for indirect sales motions
Launch scalable growth campaigns
Test and optimize messaging, offers, and channels to improve conversion and efficiency
Translate learnings into repeatable growth playbooks
Act as the primary marketing partner for Sales leaders and reps
Align programs to territory plans, target accounts and verticals, and quarterly pipeline goals
Build clear follow-up plans, sales assets, and enablement for every campaign
Own performance tracking and reporting for all field and growth programs
Measure impact across pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner
Partner with RevOps to maintain clean attribution and forecasting confidence
Use data to prioritize what scales, and cut what doesn’t