Field Marketing Intern, 2027 Season

Penske Entertainment • Indianapolis, IN

11d • Onsite

About The Position

As a Field Marketing Intern, you will participate in grassroots marketing efforts which include traveling to various events aimed at interacting with consumers, generating consumer leads, and serving as an Indianapolis Motor Speedway Ambassador. The Field Marketing Team is responsible for successful execution of events, representing the image of the brand and providing memorable experiences to everyone they encounter. The Field Marketing Team is a paid promotional internship program and is onsite at IMS during major race weekends interacting with fans and assisting with event operations. Outside of race weekends the Field Marketing Team works at community events, festivals, and other racetracks throughout the state.

Requirements

• 21+ preferred
• Currently enrolled in an undergraduate or graduate program at an accredited college or university
• Passionate about sports, motorsports and/or sports marketing
• High integrity and confidentiality
• Result-oriented
• Possess creativity and problem-solving skills
• Possess strong interpersonal, communication, analytical, written, and verbal skills
• Innovative thinker and self-starter with perseverance to lead teams to success
• Local market knowledge is a plus
• Passion for community engagement and storytelling
• Bilingual candidates preferred
• Maintains high level of energy during entire duration of shift
• Must be able to work exceptionally well with others in a close team environment
• Charming and outgoing attitude during shifts
• Embodies the brand values during every shift
• Must be polite, courteous, and treat all consumers respectfully regardless of the situation
• Must comply with local, state, and federal law
• Must be able to sit and stand for extended periods of time during events.
• Must treat company vehicle with care whether on or off the road
• Handle all field marketing equipment and displays with care during transport, use and storage
• Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field
• Must be available to work weekends
• Must have a flexible schedule
• Must be willing to work unusual hours

Nice To Haves

• Local market knowledge is a plus
• Bilingual candidates preferred

Responsibilities

• Manage displays, collateral and promotional items at events (including set-up and tear down)
• Engage fans of all ages/backgrounds at events and identify future event opportunities from consumers
• Manage and operate the Indy Commons in the Sam’s Club Fan Midway throughout the Month of May, Brickyard Weekend, and other race weekends at IMS
• Support a growing consumer database by getting fans to sign-up for giveaways and other promotions
• Become a credible brand expert for the Indianapolis Motor Speedway and the NTT INDYCAR Series
• Develop and maintain knowledge of the IMS brand and various athletes
• Have an outgoing personality that captivates an audience and excites fans to experience the Indianapolis Motor Speedway

Benefits

• Paid internships
• Shadowing, mentoring, and training opportunities with successful marketing motorsport professionals
• Select IMS gear
• Hands-on experience in a fast-paced environment

What This Job Offers

• Career Level: Intern
• Education Level: Associate degree