Field Marketing Coordinator

LGI HomesRock Hill, SC
Hybrid

About The Position

LGI Homes is seeking a Field Marketing Coordinator in the Ft. Mill, SC area to cover their Riverchase Estates, Stoneridge Hills, and Knights Bridge communities. This role is responsible for bringing LGI Homes marketing to life across multiple communities by planning and executing community events, showcases, grand openings, and Realtor engagements that drive traffic and enhance the customer experience. The Field Marketing Coordinator activates national campaigns locally, improves community presentation, supports content creation, and provides insights to drive sales performance. This field-based role ensures signage, collateral, digital listings, and customer touchpoints are polished, consistent, and aligned with brand standards. A major part of the role includes managing the full event process—planning, coordination, onsite execution, and post-event follow-up—to maintain strong community visibility and engagement. The coordinator also handles data entry and reporting, tracking traffic trends, reviewing online listings, evaluating sign routes, and sharing weekly insights with leadership. Additional responsibilities include managing marketing inventory and vendors, supporting photography and video needs, assisting with community launches and closeouts, and ensuring information centers are always visitor-ready.

Requirements

  • Bachelor’s Degree in Marketing, Communications, Business, or a related field
  • 2+ years of experience in marketing, events, or community engagement
  • Strong event planning, project management, and communication skills
  • Creativity and an eye for presentation
  • Ability to manage multiple priorities
  • Strong social media and content creation skills
  • Digital proficiency with social media management and content editing tools
  • Comfortable traveling between communities
  • Skilled at building strong relationships with teams, partners, and the community

Responsibilities

  • Plan and execute community events, showcases, grand openings, and Realtor engagements
  • Activate national marketing campaigns locally
  • Improve community presentation
  • Support content creation
  • Provide insights to drive sales performance
  • Ensure signage, collateral, digital listings, and customer touchpoints are polished, consistent, and aligned with brand standards
  • Manage the full event process: planning, coordination, onsite execution, and post-event follow-up
  • Maintain strong community visibility and engagement
  • Handle data entry and reporting
  • Track traffic trends
  • Review online listings
  • Evaluate sign routes
  • Share weekly insights with leadership
  • Manage marketing inventory and vendors
  • Support photography and video needs
  • Assist with community launches and closeouts
  • Ensure information centers are always visitor-ready

Benefits

  • Comprehensive training
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) with 4% match
  • Paid car allowance
  • Paid phone allowance
  • Employee stock purchase plan
  • New home discount
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