Field Marketing and Brand Activations Coordinator

Javvy Coffee Company•Boston, MA

About The Position

We are looking for a proactive, organized, and energetic Field Marketing & Brand Activations Coordinator to support our Brand and Retail team. This person will play a key role in identifying new event and brand activation opportunities, coordinating the details required to execute them successfully, and representing the brand onsite to bring experiences to life. This is an ideal role for someone early in their marketing career who thrives in a fast-paced environment, loves turning ideas into action, and enjoys being in-market, in-person, and close to the consumer.

Requirements

1–2 years of experience in marketing, event marketing, brand activations, experiential marketing, retail marketing, or a related field
Strong project management and organizational skills with great attention to detail
Ability to manage multiple projects at once and keep moving parts on track
Comfortable working cross-functionally and communicating with internal and external stakeholders
Willingness to travel regularly, including monthly travel for events and activations, increased travel during peak seasons such as spring and summer, and occasional weekend travel; up to 30% travel expected
Strong problem-solving skills and a hands-on, can-do attitude
Passion for brand building and creating memorable consumer experiences
Proficiency with Google Workspace, Microsoft Office, and basic project management tools
Location requirement: Candidates must be based in or willing to work from one of the following metro areas — Charleston, SC; Boston, MA; New York City, NY; or Los Angeles, CA.

Nice To Haves

Experience supporting live events, pop-ups, retail marketing programs, or community activations
Experience working with vendors, event partners, or local organizations
Familiarity with recap reporting, budget tracking, and marketing calendars

Responsibilities

Identify and research new event, partnership, and brand activation opportunities that align with brand and business goals
Support the planning, coordination, and execution of field marketing events and brand activations from concept through completion
Project manage activation timelines, deliverables, budgets, and cross-functional communication
Coordinate with internal teams, vendors, venues, and external partners to ensure flawless execution
Be onsite at events and activations to manage setup, troubleshoot issues, and ensure a strong brand presence
Support the Brand and Retail team with local marketing initiatives, retail events, and experiential campaigns
Help manage event materials, product samples, signage, and branded assets
Track event performance, gather feedback, and recap learnings to inform future opportunities
Maintain activation calendars, planning documents, and operational checklists