Field Marketer - North America

ElevenLabs

5d•Remote

About The Position

Field marketing is at the heart of how ElevenLabs builds demand, fosters community, deepens customer relationships, and accelerates growth. This role is focused on building the engine that fills the funnel for the North America Go-To-Market (GTM) team, with a focus on two to three priority industries: healthcare, financial services, telco, and retail and e-commerce. The Field Marketing Manager will be pivotal in creating moments that bring enterprise buyers to the table, through executive dinners, roadshows, industry conferences, roundtables, and account-based programs targeting named buying committees. This role involves close collaboration with the North America GTM team and the broader marketing team, owning every stage of the field motion from territory and account strategy through budgeting, on-site execution, and post-program pipeline attribution. The ideal candidate will think like a marketer, act like a salesperson, and run multiple industry programs simultaneously to engage customer experience and contact center leaders at large health systems, banks, carriers, and retailers in North America.

Requirements

7+ years in B2B field, industry, or regional marketing, with a demonstrated track record of building programs that directly influenced pipeline and closed revenue.
Deep experience marketing into at least two of: healthcare, financial services, telco, retail and e-commerce.
Track record reaching enterprise buying committees on six and seven figure deals.
Fluency in Salesforce and marketing attribution; ability to defend numbers in a pipeline review.
A peer relationship with GTM; experience pushing back on an account executive and being correct.
Comfortable running an executive dinner, speaking at events, and partnering with C-level stakeholders inside and outside the company.
Sharp judgment on what to cut; budget and calendar discipline under tight deadlines.
Willing to travel roughly a third of the time across North America.
Transparent and unafraid to challenge, ask questions, or call out obstacles.
An AI-first working style, and a passion for ElevenLabs technology.
Bias toward shipping.

Responsibilities

Build a repeatable program mix that creates net new pipeline quarter over quarter for your industries.
Develop and execute the North America field plan for two to three industries, covering territory and account strategy, budget, execution, and attribution.
Partner with Enterprise and Strategic account executives on named account lists, agreeing on targets, filling rooms, and driving follow-up.
Design the program mix, including executive dinners, industry conferences, roadshows, roundtables, customer advisory sessions, and 1:few account-based plays.
Create vertical narratives with Product Marketing, including copy, talk tracks, and follow-up sequences tailored to specific industry buyers.
Manage event budgets and timelines, and report pipeline created and cost per opportunity for each program.
Analyze program performance in Salesforce and Dream Data, providing insights on what worked and recommending strategies for scaling or retiring programs.
Follow up with participants in collaboration with the GTM and growth teams.
Work with Paid Media and Demand Generation to amplify field programs before and after they run.
Own end-to-end execution, with support from the North America events team for venue, vendors, logistics, and on-site delivery.