Field Market Engineer – Architectural Coatings

Momentive•Pearl River, NY

4d•$136,000 - $200,200

About The Position

The Field Market Engineer is responsible for developing and executing marketing strategies that drive growth, differentiation, and customer engagement in the Coatings segment (sub-segments include Architectural paints, and Masonry/Concrete) for NAM region. This role partners cross-functionally to translate market insights into actionable plans, support commercial execution, and enable innovation. The manager leads strategic initiatives across product management, demand generation, and value proposition development, ensuring alignment with global priorities and NAM market needs. Must be able to travel up to 50% within North America Applicants must be authorized to work for any employer in the U.S. We cannot sponsor or take over sponsorship of an employment Visa at this time.

Requirements

Bachelor’s degree in engineering, marketing, business, or related fields
5+ years of experience in B2B marketing, product management, or commercial strategy
8+ years of industry experience in paints and coatings industry
Strong in-depth industry knowledge, analytical, communication, and project management skills with strong presentation skills.
Proficiency in marketing tools, CRM platforms, and digital channels

Nice To Haves

Experience in technical and/or coatings markets with good understanding of Coatings segment, including Architectural paints, and Masonry/Concrete
Exposure to global marketing or cross-cultural environments
Training in value-based marketing, pricing, or segmentation
Advanced degree or professional certification

Responsibilities

Market Strategy & Insights Develop and execute regional marketing strategies aligned with global business objectives
Grow the segment through new business development, share expansion, new product introductions, and application development
Analyze market trends, customer needs, and competitive dynamics to inform strategic direction
Identify and drive growth opportunities across segments, applications, and channels
Portfolio & Product Management Manage product lifecycle activities, including launches, phase-outs, and portfolio optimization
Define and refine value propositions, positioning, and messaging for target segments
Define and drive regional Innovation strategy: MGPP, NPC development, NPI marketing and commercialization.
Commercial Enablement Lead and drive application development activities for the Coatings segment in the NAM region
Develop marketing tools, collateral, and training to support sales execution
Establish and manage relationships with new accounts, define and drive new growth opportunities in collaboration with Technology and Sales
Establish relationships at key customer accounts in the NAM region
Partner with Sales to drive demand generation, lead conversion, and customer engagement
Monitor campaign effectiveness and adjust tactics based on performance
Pricing & Value Delivery Support pricing strategy development and value-based pricing initiatives
Analyze margin performance and recommend actions to improve profitability
Ensure alignment of pricing with market dynamics and customer expectations
Digital & Brand Activation Lead/Drive digital marketing initiatives, including content creation, SEO, and campaign execution
Ensure consistent brand representation across channels and touchpoints
Leverage digital tools to enhance customer experience and marketing effectiveness
Cross-Functional Collaboration Partner with Sales, R&D, Supply Chain, and Finance to align marketing plans with operational execution
Serve as the voice of the customer in internal forums and planning processes
Support cross-regional knowledge sharing and best practice adoption
Optional: Team Leadership May lead a team of marketing professionals or dotted-line resources Provide coaching, development, and performance feedback Support talent planning and capability building within the marketing function
Completes other duties as assigned

Benefits

Health, dental & vision insurance, including critical illness coverage and optional orthodontia coverage.
Paid parental leave for the birth of a child; adoption and surrogacy reimbursement.
Short term disability with 100 % base salary coverage.
Company funded counseling (EAP) and assistance finding care for children, parents, or pets.
25 days of Paid Time Off (PTO) plus paid holidays.
Additional time off with years of service.
401k savings plan with 5% employer match plus additional contribution based on years of service.
Student debt pay-off program.
Professional development programs and courses.
Wellness programs and f inancial education.