Field Experience Associate - Boulder HOKA

Deckers Brands•Boulder, CO

1d•$64,800 - $81,000•Remote

About The Position

As a Field Experience Associate for HOKA, you’ll be the front-line brand ambassador and educator, bringing the HOKA brand to life through retail education, consumer engagement, product trials, and community activations. You’ll build meaningful relationships with wholesale partners, deliver impactful product education, support key launches, and create memorable consumer experiences that drive brand affinity and business results. Your ability to educate, inspire, and influence both retail staff and consumers will be key to your success.

Requirements

Bachelor’s degree required
Valid driver’s license and clean driving record
Experience with consumer-first strategy
Experience maintaining productive, effective, and professional relationships
Familiarity with all products offered by HOKA
Passion for running, fitness, outdoor culture, and the HOKA brand
Strong communication, presentation, and relationship-building skills
Ability to educate and influence diverse audiences
Exceptional written and verbal communication skills
Time management, planning, and organizational skills
Strong record of follow through
One-on-one service, fitting, and selling of technical running footwear and apparel
Ability to prioritize workflow and self-motivate
Excellent negotiating and problem-solving skills
Ability to exercise good judgment, show initiative, and be proactive
Effectively prepare and present information and communicate to client groups
Proficient in Microsoft Applications, especially Outlook and Excel

Responsibilities

Educate and engage retail sales staff, generating excitement and teaching about HOKA brands, products, and sales techniques
Conduct regular store visits and floor work within your territory to strengthen relationships with wholesale partners and retail staff
Represent HOKA and execute consumer- and retail-facing demos and events to drive consumer connection to the brand
Identify opportunities with new and existing consumer groups in the field, connecting back to retail
Strategize with the Field Experience Manager, align with regional strategy and brand goals, and execute territory plans
Collect, share, and report consumer feedback and market insights to relevant stakeholders
Own and create seasonal territory support strategies that align with regional and brand goals
Report daily, weekly, and monthly activity for specific retailers and consumers
Plan and execute effective weekly schedules for travel, communication, and meeting deadlines
Travel throughout assigned territory to support business priorities, fulfill partner needs, and execute seasonal strategies
Support key HOKA events including marathons, expos, trail races, and strategic brand moments
Assist with event setup, execution, consumer engagement, and experiential marketing initiatives
Represent HOKA with professionalism and enthusiasm at all pinnacle events