La Mer - Field Executive - Dallas, TX

ELC Beauty LLC • Dallas, TX

1d • $71,040 - $106,560 • Onsite

About The Position

The Field Executive role at La Mer, part of The Estée Lauder Companies, focuses on driving sales and ensuring brand standards are met at retail counters. This position involves significant in-store presence, coaching Beauty Advisors (BAs) on sales techniques and brand knowledge, and supporting promotional activities. The role requires a blend of sales support, marketing support, and team management, with a strong emphasis on training and development of the BA team. The Field Executive will spend at least 70% of their time in-store, actively working with and coaching BAs to achieve sales objectives and enhance brand equity.

Requirements

• B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
• Well groomed
• Good organization and communication skills
• Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in-person presentations.
• Display empathy, agility with can-do attitude
• Proficient in MS Office and Excel
• Comfortable/ Enthusiastic learning new technology platforms
• Willingness to travel
• Proven sales track record

Responsibilities

• Review retail sales targets and performance of each door on a monthly basis with ASOM.
• Analyze performance of business vs. sales objectives, sales trends and competition.
• Generate sales reports.
• Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters.
• Coordinate and execute the setup of all promotions, in-store programs and activities.
• Ensure BAs are aware of the marketing calendar, promotions etc.
• Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses).
• Coordinate and execute Newness, promotions and in-store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
• Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.
• Ensure all go-to-market materials and promotional elements are available on time in store to support launches.
• Provides promotions report to sales & marketing team post-campaign implementation as well as competitive intelligence on competitors' programmes.
• Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters.
• Ensure BA uphold grooming standards of the brand they represent.
• Train and develop Beauty Advisors Counter Coaching.
• Connect with BAs both through Virtual Learning Tools and in-store meetings to train and coach on general selling skills (e.g. how to service customers, how to upsell/ cross sell, how to improve one's productivity).
• Coach BAs on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor.
• Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity.
• Conduct Beauty Advisors/ Generic Staff Training of smaller doors.
• Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed.
• Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity.
• Conduct initial onboarding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel-retail working environment.
• Spend minimum 70 percent of time in-store, working and coaching BAs.

Benefits

• health insurance coverage (medical, dental, and vision insurance)
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs
• education-related programs
• paid holidays and vacation time
• highly competitive bonus program with the possibility for overachievement based on performance and company results

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level