Field & Event Marketing Manager - EMEA

Cupix

5h•Remote

About The Position

Cupix is the industry's Spatial Intelligence Platform, helping construction and facility teams detect issues, align design with reality, and protect projects with a spatial record. The platform turns physical spaces into digital twins for better decision-making throughout the project lifecycle. This role is central to growing Cupix's EMEA presence. The EMEA Field & Events Marketing Manager will build and run the regional field marketing program, combining event strategy, execution, and account-based engagement to create customer interactions and pipeline. The role involves owning the EMEA field marketing calendar and budget, collaborating with Sales, Marketing, and Product to prioritize investments and accounts. The individual must operate independently across multiple countries, managing local vendors, logistics, and cultural differences while maintaining brand consistency. Success is measured by the quality of engagement, pipeline, and revenue generated by events.

Requirements

4-7 years in field marketing, event marketing, or B2B demand generation, ideally in SaaS or tech.
Track record of independently running B2B events and field programs across multiple European markets.
Experience working with Sales to prioritize accounts and turn field activity into qualified pipeline.
Proven budget management, vendor negotiation, and ROI measurement.
Strong project management skills, juggling multiple events, vendors, and deadlines.
Hands-on CRM and marketing automation experience (event leads, attribution, reporting).
Commercially minded and comfortable working independently.
UK-based, with willingness to travel regularly across EMEA (30-40%).

Nice To Haves

Experience in the construction, AEC, proptech, or built environment industries.
Familiarity with account-based marketing principles and ABM tools.

Responsibilities

Own Cupix's EMEA field marketing and event calendar, identifying the right mix of trade shows, industry conferences, owned events, customer events, and partner activations.
Develop event strategies and investment recommendations aligned to regional sales priorities, target accounts, industry segments, and revenue objectives.
Define event-level objectives, KPIs, and pipeline targets, and evaluate program performance.
Serve as Cupix's primary point of contact with exhibition bodies, event organizers, and venue partners across the EMEA region.
Support the NAMER marketing team on events as needed.
Own the full lifecycle of EMEA events, from business case to post-event review, including Cupix Experiences, trade shows, conferences, partner and customer events, and webinars.
Source and negotiate venues and suppliers, and build agendas and run-of-show for each event.
Coordinate speakers, customers, partners, and sponsors, and work with Sales and Marketing on invitations and registration.
Lead onsite delivery, including suppliers, speakers, Cupix staff, and logistics.
Run post-event follow-up: lead handover to Sales, CRM updates, and reporting.
Build repeatable EMEA event processes, templates, and checklists.
Manage EMEA event assets, demo equipment, and branded materials, including shipping, storage, cross-border requirements, and inventory tracking.
Coordinate localized event collateral with the global design and marketing teams.
Own the planning, forecasting, and day-to-day management of the EMEA field marketing budget.
Build event-level budget plans, track actuals against forecast, and surface cost risks or surplus.
Manage multi-currency purchase orders, VAT-compliant invoicing, and expense reconciliation.
Track how EMEA events contribute to pipeline creation, deal acceleration, and account engagement.
Build and deliver post-event performance packs that translate activity data into clear revenue attribution and recommendations.
Maintain CRM data quality for event-sourced contacts.
Embed field events into the broader EMEA ABM program.
Coordinate ABM activation around key EMEA events, partnering with Sales and Marketing to prioritize target accounts and execute account-specific pre- and post-event engagement.
Partner with EMEA sales to direct field marketing investment toward accounts with the highest strategic value.
Track account-level engagement generated through field activity and contribute data to ABM performance reviews and territory planning.