Field Director, East Coast, Le Labo North America

Estee Lauder•Brooklyn, NY

52d

About The Position

Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French: Each of our boutique's function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients to awaken their olfactory system and trigger emotions. We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc. Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it. AS Le Labo continues to nurture and expand our boutiques and corners, we are looking for an exceptional Field Leader to support this expansion while preserving the values of our unique business model and mission of slow perfumery, craftsmanship approach and mindfulness. This role is based in the Le Labo Williamsburg, Brooklyn Headquarters and drives East Coast business and operations, overseeing a field team of 9 Field Leaders and a portfolio of 50+ doors. This leader must be comfortable with frequent travel and time spent in store. This role will act as a key business leader and partner to the Head of Field Sales and Retail, always championing the values and culture of the brand, while coaching teams to deliver excellent client experiences. This role is accountable to deliver best-in-class client experiences in all stores alongside retail sales targets in their region.

Requirements

Minimum requirement of 8 succesful years of professional experience in Multi-channel management role or equivalent in relevant industry/ field.
Prior experience in both Sales and Education
Prior experience leading both Brand-Led Retail Stores and Department Stores
Affinity with lifestyle driven brands; understanding of unique retail models
Strong awareness and experience within the North America Market and East Coast
Exceptional Excel and Powerpoint skills
Ability to analyze large pulls of data and deliver a story from the data
Think strategically and execute regional strategies and plans to drive results
Lead by example, possess a strong work ethic and roll up sleeves to work alongside in-store Souls
Abilily to lead and inspire a large team of various levels
Entrepreneurial mindset, hands on, problem solver
Superb ability to manage multiple projects and missions at the same time
Ability to work in a fast-paced environment
Standing, lifting, and working on feet for long periods at times will be required
Displays elevated attention to detail
Ability to meet required travel in market (East Cost & Midwest)
While not frequently expected, open to work on weekends and holidays if necessary

Responsibilities

Lead retail sales for the East Coast region in FSS and Department stores doors
Drive Field team to deliver sales plans and maximize market share leveraging education and brand marketing strategies, and following the brand's anti-market standard roots.
Provide a true to brand client experience across all channels, developing a team of strong talents and nurturing the unique internal culture of the brand.
Collaborate with Head of Field Sales & Retail to create East Coast strategy plan, align on priorities across channels, execute plan, determine plan for upcoming months/years, etc.
Deliver on-brand execution across all doors and all channels
Create plan to support the opening of new doors and lead various actions with Field Leaders (hiring, education, partnerships, sampling...); Lead the implementation of the brand's opening strategy while controlling the execution, measuring results and providing feedback / learnings
Successfully launch new products and seasonal programs across channels, provide sales analysis and insightful feedbacks
Support Field Leaders in the execution of scent discovery journey masterclasses, delivering on brand experience and driving high productivity.
Identify business opportunities and strategic changes to improve profitability (assortment updates, new partnership, wholesale, staffing structure …)
Manage demo for the region, allocate ressources in alignment with budget
Review sales estimate, identify risk and opportunities to deliver estimates.
Analyze sales, monitor and understand KPIs (IPT, ATV, Traffic Conversion, Category MOB, ETC), and coach Field team and stores to drive, evolve, and/or redirect efforts to achieve monthly targets.
Partner closely with Head of Sales and the Marketing team for new launches forecasts
Stays current with consumer needs, changing trends, market segment, economic indicators, and competitors. Share insights during monthly business review meetings.
Partner with West Coast Director on key projects and initiatives that drive business results, key shopping moments during the year, and support consistency across the region
Partner with Store Ops team to ensure brick and mortar doors are compliant with brand's policies and processes; drive teams to achieve 100% compliancy
Oversees the execution of new launches, display and visual merchandising, drive teams to maintain look & feel of boutiques and counters as per brand's guidance
Provide feedback and challenge existing processes and policies to identify improvements and optimizations
Control the execution of monthly inventory counts to ensure accurate track of inventory and reduce shrinkage rate
Ensure all doors maintain standards at all moments
Support monthly inventory counts execution to ensure accurate track of inventory and reduce shrinkage rate
Lead FE and SM to plan relevant stock to achieve target sales
Lead the team to preserve our "unconventional" profile of the Souls (in FSS) in hiring the right talent as key champions of the brand
Develop excellence in recruitment, hire talents highly skilled to deliver a true to brand experience at all times
Nurture and develop the Field Executive teams to champion the brand's lifestyle and values of kindness, empathy, inclusivity, and humility
Partner with North America Field Education Lead to support education initiaives in markets and advocate for Field Trainer support to address core opportunities in boutique. Support and partner on the delivery of meaningful trainings.
Partner with North America Field Education Lead on the trainer's schedule and priority doors for education support.
Monitor the training performance and impact on the team/market
Coach teams to elevate or maintain strong mystery shop results and elevate/maintain strong store reviews online.
Drive the Field team to deliver true to brand retail experience in nurturing and developing a team of talents. Maintain performance and retention, ensuring in-store Souls immerse into Le Labo DNA and take clients through our Le Labo journey
Partner with Head of Field Sales and Retail and West Coast Director on talent planning efforts across region, building talent capabilities and movement across North America
Accelerate the development of local amenities and partnership in the region; drive Field team to identify new opportunities to increase brand awareness and drive traffic to doors.
Partner with marketing team on visual exposure in mall and FSS, loyalty marketing programs and activations
Work closely with brand amenities manager to broaden brand awareness leveraging the alternative lifestyle marketing approach of the brand
Champion and provide comprehensive reports to field teams and Head of Field Sales & Retail on the region performances at channel and door level
Analyze performances of new launches, key shopping moments programs, KPIs
Deliver monthly analysis on business performances highlighting opportunities and actions plans
Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.
Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.
Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.
Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.
Exude passion for Le Labo and deeply appreciate, understand the Brand DNA
Drive awareness and sales of refill program
Ensure deep diversity & inclusion focus and understanding for client interactions