Field Campaigns Lead

Salesforce•Indianapolis, IN

11d•Remote

About The Position

Salesforce is seeking a Lead, Global Field Campaigns to join the Global Growth Systems (GGS) team, which serves as Salesforce's AI-first growth engine connecting marketing strategy to pipeline impact. This role is within the Campaigns & Programs team, responsible for email marketing and webinar demand programs for specific Salesforce products across the Americas (AMER) and Europe, Middle East, and Africa (EMEA). The Lead will partner with Product Marketing and Global Integrated Campaigns (GIC), translating global campaign briefs into regional execution and ensuring clear measurement, attribution, and communication of channel performance to leadership. This role requires a blend of hands-on program management and strategic presentation skills, thriving in a complex, cross-regional environment.

Requirements

5+ years of B2B digital marketing, demand generation, or campaign strategy experience.
Proven track record as an individual contributor in complex, cross-regional environments.
Hands-on experience owning end-to-end email marketing strategy, including audience segmentation, nurture programs, dynamic send engines, A/B testing, and performance analysis.
Experience planning and executing a webinar program at scale, from topic development and production coordination through promotion and on-demand distribution.
Ability to manage a campaign brief from strategic intake through execution hand-off with clear thinking.
Fluency in marketing channel performance data and ability to translate cross-regional insights into clear, compelling narratives for senior leadership.
Experience working directly with Product Marketing and translating complex product messaging into pipeline-generating digital programs.
Genuine excitement about AI, including practical application for working faster and smarter, and a readiness to shape how AI and agents transform team operations.

Nice To Haves

Experience working across multiple geographic regions and understanding how local market differences shape activation strategies.
Hands-on experience with marketing automation platforms, AI workflow tools, or scripting solutions.
Comfort in white space and experience defining operating models, not just running them.

Responsibilities

Own the email marketing strategy for aligned clouds, including activating Global Integrated Campaigns, managing nurture campaigns, and single sends across AMER and EMEA.
Define audience targeting, segmentation, and suppression rules for email deployments, ensuring alignment with business outcomes.
Partner with channel teams on performance reviews, identifying strategy gaps, and defining A/B test hypotheses.
Collaborate with Global Campaigns & Product Marketing to maintain and refresh messaging in active nurture programs and dynamic send engines.
Own the quarterly webinar program calendar for aligned products, including topic negotiation, securing allocations, and driving brief completion.
Manage end-to-end promotion for webinars, including email campaigns, nurture program placement, and on-demand distribution.
Monitor webinar performance and derive strategic conclusions on registration, attendance, and pipeline contribution.
Coordinate localization strategy across priority markets for webinars.
Receive and review Global Integrated Campaigns briefs, define regional activation strategy, including deployment approach, audience parameters, and channel mix.
Maintain a 20-business-day activation cadence from content receipt to deployment.
Continuously audit and improve the campaign supply chain process, refining SLAs, handoff quality, and working rhythms.
Own the full-picture performance story for aligned products, synthesizing owned channels, paid, regional activations, and central programs into an executive-ready narrative.
Clearly distinguish activity delivered by the broader marketing organization versus the Campaigns & Programs team for unambiguous attribution.
Serve as the primary intelligence resource on marketing performance for programs, identifying successes, gaps, and strategic shifts.
Act as the primary connection point between central cloud campaign programs and operating unit (OU) Field Marketing teams globally to ensure alignment.