Field and Event Marketing Specialist

Rodan Energy Solutions Inc.•Mississauga, ON

About The Position

We are seeking a Field and Event Marketing Specialist to support the execution of our events and association strategy, with a focus on coordination, logistics, and operational excellence. This role is responsible for managing a high-volume calendar of industry events and ensuring seamless execution across pre-event, during-event, and post-event activities. The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment. They will bring strong coordination and communication skills, thrive in execution-focused roles, and are confident working across teams to deliver successful, well-run events that support business objectives.

Requirements

5+ years of B2B marketing experience with at least 3 years focused on event marketing, trade shows, or field marketing.
Demonstrated experience building repeatable event processes and playbooks, not just executing one-off events.
Hands-on experience with HubSpot (or a comparable MAP) for lead capture, list management, and campaign attribution.
Strong project management skills with the ability to juggle multiple concurrent events and deadlines.
Comfort with analytics: pulling event ROI data, building scorecards, and presenting results to leadership.
Willingness and ability to travel up to 40% during peak event seasons.

Nice To Haves

Experience marketing into the industries Rodan serves.
Prior experience managing association memberships, sponsorships, or industry committee participation.
Familiarity with sales enablement tools and CRM hygiene best practices.

Responsibilities

Build, document, and continuously improve a repeatable pre-event playbook covering selection, budgeting, sponsorship negotiation, logistics, and timelines.
Manage the event calendar and association memberships, ensuring alignment with sales priorities, target accounts, and corporate go-to-market themes.
Coordinate booth design, collateral, giveaways, shipping, and on-site logistics for every event.
Partner with the Marketing Manager - Digital to brief and launch pre-event campaigns (email, LinkedIn, web landing pages) that drive meeting bookings and booth traffic.
Own seller registration administration, including travel coordination, badge management, hotel blocks, and pre-event briefings.
Serve as the on-site lead for Rodan's presence, ensuring booth setup, staffing schedules, and customer engagement run smoothly.
Capture leads in real time and ensure clean handoff into HubSpot with appropriate tagging and source attribution.
Coordinate executive meetings, customer dinners, and association networking activities.
Troubleshoot logistical issues on the ground and maintain clear communication with sales leadership throughout the event.
Execute post-event lead follow-up workflows in partnership with the Marketing Manager - Digital ensuring all leads are nurtured through HubSpot within agreed SLAs.
Build and maintain event scorecards measuring cost per lead, pipeline generated, meetings booked, and influenced revenue.
Conduct post-event debriefs with sales and marketing stakeholders and translate insights into improvements to the playbook.
Maintain a central repository of event learnings, vendor contacts, and best practices.
Manage Rodan's relationships with key industry associations, including membership renewals, speaking opportunities, sponsorship packages, and committee participation.
Identify new association partnerships that align with target buyer personas and verticals.