Field and Event Marketer

Curri•Ventura, CA

3d•Onsite

About The Position

Curri is seeking a Field and Events Marketing Manager to build and own the company's field, events, and Account-Based Marketing function from end to end. In this role, you will design and execute a comprehensive strategy that drives qualified pipeline, accelerates the sales cycle, and strengthens Curri's brand presence across target accounts and key geographic markets. You will serve as the critical link between the central marketing team and the Outside Sales organization, ensuring field teams have the localized programs, tools, and support they need to win in their markets.

Requirements

5+ years of B2B field or events marketing experience, with a demonstrable track record of tying field activities directly to sales pipeline and revenue outcomes.
Proven ability to manage large-scale trade show presence while simultaneously executing a high volume of smaller, high-touch regional events such as executive dinners and workshops.
Strong data-driven approach, with hands-on experience using CRM and marketing automation platforms (Salesforce, HubSpot, or similar) to measure and optimize field marketing impact.
Effective cross-functional collaborator, with experience managing stakeholder relationships across Sales, Sales Development, Product Marketing, and Demand Generation teams.
Demonstrated budget and vendor management skills, including negotiating and managing external event and vendor relationships.
Willingness and ability to travel regularly to support field events across key markets.

Nice To Haves

Shopify experience is a huge plus.
Experience marketing to the construction, industrial, or logistics sectors.
Prior success scaling a field marketing function during a period of rapid company growth.

Responsibilities

Own end-to-end planning, execution, and measurement of all B2B field events, trade shows, proprietary events, and regional webinars, including managing tradeshow materials and swag from Curri's Ventura headquarters.
Partner with Enterprise and Outside Sales teams to build targeted ABM programs that generate qualified leads and drive pipeline velocity within key territories and target accounts, including owning partner co-marketing initiatives.
Manage the Field and Events Marketing budget, tracking all expenses and ensuring activities are executed within defined financial parameters for optimal ROI.
Develop and localize marketing collateral, presentations, and follow-up campaigns for the Field Sales team to use before, during, and after events.
Define, track, and report on KPIs for all field activities, including pipeline sourced, influenced revenue, and cost-per-lead, consistently using those insights to optimize programs.
Track our swag inventory and marketing materials.
Execute on logistics for mass swag and mailing campaigns, communicate with 3PL companies to organize and fulfill.