Field Activation Manager

Farmer's Fridge Careers•Chicago, IL

7d•$95,000 - $105,000

About The Position

We are looking for a strategic, creative, and data-driven marketer to own the strategy and execution of field marketing initiatives for our Fridge portfolio. As our Fridge Activation Manager you will be responsible for developing and executing programs that drive awareness, trial, and sustained performance at new and existing Fridges. This role involves developing innovative marketing initiatives, coordinating events, and using business analysis to drive results. This role is critical to ensuring every Fridge launch—and every underperforming location—has a clear activation plan that turns first-time customers into repeat fans. This is a highly cross-functional role that sits at the intersection of marketing, operations, sales, and analytics. You’ll translate customer insights into scalable activation playbooks, test and refine on-the-ground tactics, and lead efforts that measurably increase trial, conversion, and velocity at the Fridge level.

Requirements

5+ years of experience in field marketing, B2B marketing, brand activation, or growth marketing—ideally in food, CPG, retail, or high-volume consumer environments.
Proven ability to drive measurable increases in trial, conversion, or sales through on-the-ground marketing.
A strategic thinker who takes initiative, assumes ownership, and gets things done
Strong analytical mindset with experience using data to inform decisions and optimize performance.
Excellent project management skills with the ability to manage multiple activations across markets.
Comfortable working cross-functionally and influencing without authority.
Willingness to travel regularly to support activations in key markets, up to 40%
Passion for food, health, and building products that make a positive impact on people’s daily lives.

Responsibilities

Develop targeted activation plans for existing Fridges to improve trial, repeat, and frequency
Identify priority locations and segments (e.g., offices, hospitals, universities, airports) and tailor activation approaches accordingly
Project manage Fridge activation strategy for new Fridge launches, ensuring strong awareness, trial, and early performance
Set and manage the budget of fridge activation programs
Plan and execute a calendar of site-specific marketing initiatives, including sampling, events, promotions, signage, partnerships, and other client and/or site-specific tactics
Hire, train, and manage external partners to execute on the ground tactics across key markets
Manage internal logistics by working closely with Sales and Operations to ensure seamless execution at the Fridge level
Manage client outreach and build relationships with on-site stakeholders (property managers, tenant experience teams, workplace partners, etc.) to develop low-cost, always-on tactics that can scale across markets
Manage updated list of client/marketing contacts and build strategies for maximizing client engagement and FF advocacy on site
Design and run tests to evaluate activation tactics, messaging, and incentives
Analyze performance data to understand what drives trial and repeat behavior
Build scalable segmented activation playbooks and toolkits that can be deployed across markets
Work closely with Sales and Portfolio Optimization teams to ensure marketing efforts to align with broader business goals
Partner with Channel Strategy to develop Fridge tiering criteria, align on high-priority target locations, and build ongoing performance reporting
Define success metrics for Fridge activation (trial rate, conversion, velocity, retention) to achieve positive program ROI
Measure campaign effectiveness (ROI) and report insights and recommendations to marketing and leadership teams
Continuously refine strategy based on learnings and results