National Field Activation Director

SoHo Experiential • New York, NY

23d

About The Position

In your capacity as National Field Activation Director, you will oversee the day-to-day business for the client’s spirit sampling and local market activation programming. You will lead a large agency team that manages and orchestrates programming in the field across the country, as well as provide oversight of independent contractors and vendors to ensure best-in-class programming for our client. This role will report to the SVP, Client Services, and be on the Agency Field Team.

Requirements

• 8+ years combined relative industry experience – Field Marketing, Mass Sampling Program, and Experiential Marketing agency roles.
• 3+ years of supervisory experience remotely leading a hybrid team in geographically dispersed locations. Proven track record of inspiring and motivating a performance driven culture across multiple layers of subordinate managers and professionals servicing the day-to-day business is mandatory.
• Prior spirits experience with a strong understanding of legal compliance and supplier operations is mandatory.
• Must have strong emotional intelligence and sound judgement to navigate business challenges and people dynamics, leading with objectivity and fairness.
• Ability to hold internal and external teams accountable to ensure executional excellence.
• Ability to input and implement strategic decisions – long and short term to continually elevate offerings while being responsive to client feedback and trends.
• Self-starter, strategic thinker, proactive problem solver, and solution oriented.
• Exceptional communication/organizational skills with a keen eye for detail.
• Proficient in Microsoft Excel, PowerPoint, Word, and Outlook.
• Have strong written, verbal, and public speaking skills.
• Strong budget management skills.
• Ability to travel to NYC HQ and nationally to regional markets as necessary.

Nice To Haves

• Experience with project management systems (i.e. Monday.com) a plus.

Responsibilities

• Provide direct oversight and management of the Regional Activation Manager team and Agency Field Team Coordinator which includes providing mentorship and collaboratively addressing urgent and sensitive matters that arise.
• Serve as day-to-day point of contact for the client’s Field Marketing Director for all Field related activity and status updates that are not handled at an individual market level.
• Champion the national Field team structure to standardize comms plan, ways of working, staffing, logistics and execution processes and best practices across sampling, local market activation plus local market Ad Hoc activity.
• Liaise with internal Client Services Sampling team and other key agency stakeholders to facilitate HQ-led programming, assess processes and identify areas of opportunity for more effective collaboration while rallying Field team to support optimizations.
• Oversee Field team operations including the development of third-party agency contracts, ensuring the Field is delivering accurate and timely reporting, and the team is adhering to expense management protocols.
• Assist with recruitment and training of Regional Activation Managers (when applicable).
• Provide ongoing evaluation of Field processes and proactive recommendations for enhanced ways of working. Own and drive changes through planned implementation.
• Senior oversight of national programming performance and capacity across the regions and markets.
• Participate in annual agency planning process to make strategic recommendations surrounding Field team resourcing and fixed expense allocations.
• Prepare presentation content for pertinent agency and client workshops and represent as the Field “authority” (when applicable).
• Travel to regions and markets to build relationships with Field team and client stakeholders as necessary.

Benefits

• Competitive compensation.
• Comprehensive benefits including medical, vision, dental, and wellness programs.
• Generous PTO, including vacation, holidays, and wellness days.
• Professional growth opportunities in a dynamic, creative environment.
• A collaborative, inclusive workplace that values people as much as the work we create.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed