Market Activation Manager

Just Food For Dogs

16h•Remote

About The Position

We're seeking a Market Activation Manager to help transform the way people feed their dogs—one community, one store, one customer at a time. At JustFoodForDogs, we're on a mission to extend the lives and wellbeing of dogs through fresh, human-grade nutrition, and this role brings that mission to life at the local level. This strategic yet hands-on position executes integrated campaign and retail marketing strategies, orchestrates memorable retail events and community partnerships, helps to evolve loyalty marketing programming, and maintains foundational marketing excellence across our retail markets. The ideal candidate understands how integrated marketing channels work in harmony, can interpret data to spot opportunities, and excels at turning strategic ideas into actionable plans that educate pet parents, build lasting relationships, and drive measurable growth

Requirements

Proven experience in integrated marketing, brand activation, retail marketing, or customer engagement roles
Strong project management skills with ability to manage multiple campaigns and events simultaneously
Demonstrated ability to interpret data, spot trends, and translate insights into actionable strategies
Excellent communication and interpersonal skills with a talent for building relationships across all levels
Experience developing and executing marketing calendars with strategic objectives
Ability to work independently and take ownership of market-level results
Passionate about brand growth, mission-driven work, and creating exceptional customer experiences
Comfortable working occasional evenings or weekends to support activations as needed

Nice To Haves

Proven track record in retail marketing campaign development and execution with measurable results
Experience planning and executing retail events, brand activations, and community partnerships
Background in loyalty program development, CRM marketing, or customer retention strategies
Familiarity with local market engagement and community relationship building
Knowledge of premium food, wellness, or pet industry
Experience working across multiple retail locations or markets simultaneously
Ability to work occasional evening or weekend to support activations as needed.
Experience in training, product demos, or retail environments.
Familiarity with local markets and communities within the assigned territory.

Responsibilities

Co-develop and execute integrated marketing plans for seasonal campaigns, retail activations, and experiential moments that drive store traffic, build basket size, and increase brand visibility
Contribute to and manage the retail marketing calendar in partnership with marketing operations, brand, and creative teams, ensuring consumers receive the right message at the right time
Collaborate with Creative and Channel Leads to translate strategy into consumer-facing assets and contribute to engaging, brand-accurate collateral that drives traffic and engagement
Author and deliver strategic creative briefs grounded in brand, business, and consumer objectives for campaigns and activations
Monitor and analyze marketing performance metrics across all channels and adjust strategies to optimize campaign effectiveness and achieve business goals
Plan and execute traffic-driving brand activations including product demos, in-store events, retail theater experiences, community engagement activities, and local partnerships that create memorable moments and build basket size
Design and implement retail theater strategies that bring the brand to life in-store through compelling storytelling, visual merchandising, and immersive customer experiences
Build and maintain strong relationships with key retail locations and community organizations to ensure alignment with brand values
Serve as the primary point of contact for retail locations, providing structure and support for initiatives and events
Co-develop and execute loyalty program initiatives that drive repeat purchase, increase basket size, and deepen customer relationships
Collaborate on gift-with-purchase programs, VIP customer experiences, and white glove concierge programs for top customers that encourage traffic and basket-building
Leverage loyalty data and insights to inform local marketing strategies and personalized customer engagement
Act as liaison between local markets and broader marketing efforts to ensure seamless, integrated customer experiences across all touchpoints
Maintain brand standards across all local touchpoints while adapting strategies to reflect community nuances and express the brand creatively in retail environments
Partner with finance, accounting, and marketing teams to measure and evolve campaign planning, tracking KPIs including paid advertising, CRM (email/SMS), event ROI, traffic, and basket metrics
Create and deliver clear, compelling presentations and executive summaries that extract insights for campaign reporting to optimize tools and tactics