Federal Marketing and Strategy Manager

Kleinfelder Inc•Sandy Springs, GA

About The Position

Kleinfelder, a Forbes' Top Employer for Engineers in North America, is seeking a Federal Marketing and Strategy Manager for its South Division. This role is responsible for creating, implementing, and overseeing marketing communications programs, both internal and external, to effectively promote Kleinfelder and its services. The manager will provide strategic leadership for the company’s federal marketing, communications, positioning, and growth initiatives. A key aspect of the role involves leading the Kleinfelder Client Insight Program to enhance market visibility, brand differentiation, client engagement, and align marketing activities with federal business development objectives. This position requires collaboration with divisional BD Support Managers to share best practices and minimize redundancies, as well as with business development, capture, proposal, operational, and technical teams to ensure a consistent and compelling message to federal clients and partners. The role involves evaluating existing practices, identifying improvement opportunities, and developing strategies for long-term growth and market expansion, working independently or with senior management. The manager will utilize industry knowledge to guide marketing investments, communications strategies, client engagement, and growth priorities.

Requirements

Bachelor’s degree in Business, Marketing, or equivalent in related field required.
12 – 15 years of related experience with 7 – 8 years professional marketing and communications experience in consulting engineering firm or related service business and knowledge of applicable laws and regulations required.
6 – 7 years of marketing and communications management experience in a company of similar or larger size required.
Proven employee development experience required.
Superior communication skills and in-depth knowledge of company operations and products.
Skilled in strategy development and negotiating.
Following an offer, candidates will be required to satisfactorily complete employment reference checks, verification of professional licensure and/or educational credentials, a motor vehicle report (MVR), and a comprehensive background check.

Nice To Haves

Master's or MBA degree or equivalent in related field preferred.

Responsibilities

Develops and advances federal marketing and communications strategies that support corporate growth objectives.
Evaluates the effectiveness of marketing programs, communications activities, digital presence, and brand messaging.
Identifies opportunities to strengthen visibility, market awareness, and client engagement.
Ensures consistency of messaging across marketing, business development, capture, proposal, and client-facing activities.
Advises leadership on strategic communications initiatives that enhance market position and support growth objectives.
Assesses proposal infrastructure: Sherlock, Project Description Editor, CRM, SharePoint library, and BD Center of Excellence to foster efficiencies.
Promotes a deeper understanding of client needs, expectations, and perceptions.
Evaluates client feedback and market intelligence to identify opportunities for improvement.
Supports initiatives that strengthen client relationships and improve organizational responsiveness.
Advises leadership on actions that enhance client satisfaction and long-term account growth.
Promotes alignment among marketing and communications, business development, capture, proposal, and operational teams.
Evaluates processes that support pursuit planning, opportunity qualification, and client engagement.
Recommends improvements that strengthen collaboration and support successful growth outcomes.
Supports development of best practices that improve organizational effectiveness.
Evaluates proposal resources, content management practices, CRM utilization, and pursuit support processes.
Identifies opportunities to improve efficiency, consistency, and scalability.
Supports initiatives that strengthen proposal quality and pursuit readiness.
Works in partnership with the BD Center of Excellence Manager, Divisional Marketing managers and Division BD Support Managers, Executive Sponsor and Data Manager.
Serves as a strategic resource to executive leadership on federal growth initiatives.
Facilitates discussions regarding market strategy, communications priorities, and organizational effectiveness.
Presents findings, recommendations, and implementation priorities.
Monitors progress against growth objectives and recommends adjustments as appropriate.