FCS Marketing Communication Specialist
About The Position
The FCS Marketing Communication Specialist is a hands-on, execution-focused marketer responsible for delivering high-impact marketing initiatives across digital campaigns, events, and lead generation programs. This role operates at the intersection of a highly agile, business-driven local team and a global marketing organization, requiring strong collaboration across regions and functions to ensure alignment, consistency, and impact. This role requires a self-starter who can not only execute marketing activities, but continuously optimize campaign performance, improve processes, and contribute to scalable marketing operations. The ideal candidate thrives in a fast-paced, cross-functional environment and is motivated to drive measurable business impact.
Requirements
- Mini 3 years of experience in Marketing Communication, International Business, or related field
- Experience in B2B marketing, industrial or technical industries preferred
- Familiarity with brand, product, and/or agency marketing environments
- Digital content and campaign creation (ads, landing pages, email, video, web content)
- Campaign execution and marketing automation (Eloqua, CRM systems)
- Basic understanding of SEO/GEO/SEM and digital marketing best practices
- Marketing data analysis and reporting (Excel required)
- Project management and organizational skills
- Experience with tradeshow/event coordination
- Budget management
- Experience with (or ability to quickly learn): CRM: Aurea, Social media: Emplify, Marketing Automation: Eloqua is a plus, Project Management: Monday.com, Content/Design: Adobe Creative Suite, Adobe Experience Manager, SAP: Purchase Requisition, Purchase Orders, Sales Enablement: Showpad
- Periods sitting at a desk and working on a computer
- Must be able to lift, push, pull, and carry objects
- Must be able to lift up to 25 pounds at times
- Dexterity and accuracy as needed to operate equipment
- Willingness to travel as required both domestically and internationally (up to 30%). Must have a current, valid passport for international travel.
Nice To Haves
- Eloqua is a plus
Responsibilities
- Execute multi-channel marketing campaigns (LinkedIn, Google Ads, marketing automation, web, events)
- Develop and manage digital content including landing pages, banners, videos, social media posts and website updates
- Collaborate with global and regional teams to align messaging and brand standards
- Translate technical product and application knowledge into customer-centric marketing content
- Support internal communication and managerial communications (intranet, Local Director’s communication to the teams....)
- Manage campaign execution in CRM and marketing automation platforms (Aurea, Eloqua)
- Track, analyze, and optimize campaign performance (conversion rates, cost per lead, ROI)
- Conduct A/B testing and recommend improvements to increase engagement and conversions
- Support dashboard reporting and marketing analytics (Excel)
- Manage lead flow, tracking, and reporting within CRM systems
- Support the full lead lifecycle (MQL → SQL → Opportunity) in collaboration with Sales and Inside Sales teams
- Ensure campaign-to-lead linkage for accurate ROI tracking and reporting
- Contribute to sales enablement materials and tools including training and ensuring local key user role (e.g., Showpad)
- Prepare and execute technical tradeshows, customer events, and roadshows
- Manage logistics including booth setup, displays, vendors, and promotional materials
- Support event promotion/training, onsite execution, and post-event lead follow-up
- Track event performance metrics and contribute to ROI analysis
- Support the execution of internal event (sales meeting, sales training....)
- Manage multiple projects simultaneously using tools such as Monday.com
- Support marketing operations including purchase orders, requisitions, and budget tracking
- Build and maintain repeatable workflows, templates, and campaign processes
- Coordinate with internal stakeholders and external agencies to ensure timely
- Adheres to all safety, quality and environmental standards
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
