Fashion Marketing Associate Account Director

Power Digital

5d•Hybrid

About The Position

We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies globally. As a people-first firm, we value diversity and believe our people and culture are key to our success. Our vision is to be the most valued and respected private growth marketing firm, with a scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of our operation is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. Proficiency in spoken and written English at an advanced level is required. This is a contract position with the intent to hire as a full-time employee in 30-90 days.

Requirements

4–7 years in fashion, apparel, or DTC marketing, with experience managing client relationships day-to-day
Understands how creative strategy and media strategy interact — has a working point of view on which constrains the other in different scenarios
Familiar with the influencer and UGC ecosystem: knows how campaigns are briefed, evaluated, and scaled
Comfortable with DTC economics: CAC, LTV, repeat rate, and what cohort behavior tells you about acquisition quality
Understands Meta-heavy media mixes and the measurement challenges that come with them — creative fatigue, audience saturation, incrementality
Has worked in seasonal marketing environments and knows how to stay strategic when execution volume is highest
Strong written and verbal communication; can translate performance data into a clear client narrative under time pressure

Responsibilities

Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
Translate Power Circuit roadmap outputs into weekly account priorities; flag when creative production or execution cadence is outrunning strategic direction
Track creative performance, audience fatigue, and cohort behavior; surface insights before they become client concerns
Coordinate paid social, influencer, creative, SEO, and lifecycle teams around a unified account strategy — in fashion these channels depend on each other more than in most other verticals
Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
Keep pace with the seasonal calendar; flag when campaign timing or creative velocity is creating execution risk
Support the AD on quarterly strategy, renewal prep, and service expansion conversations
Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%