Fashion Marketing Account Director

Power Digital

8d•Hybrid

About The Position

We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies globally. As a people-first firm, we value diversity and believe our people and culture are key to our success. Our vision is to be the most valued and respected private growth marketing firm, with a scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on helping brands drive revenue growth and brand recognition. At the heart of our firm is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

Requirements

6+ years in fashion or apparel marketing, agency or brand side.
Understanding of how creative strategy and media strategy interact.
Fluent in the influencer and UGC ecosystem: ability to brief, evaluate, and scale without losing brand control.
Comfortable with DTC-first brands and understanding of their economics (CAC, LTV, repeat rate, margin by channel).
Experience with Meta-heavy media mixes and associated measurement challenges (incrementality testing, creative fatigue, audience saturation).
Experience working with brands that move seasonally and building strategies to account for it.
Track record of retaining and growing accounts.
Ability to achieve an average client NPS of 8+.
Ability to achieve Power Circuit Certification annually.
Focus on Team Coaching and Development.
Focus on Marketing Strategy, Development and Execution.
Focus on Client Retention and Client Revenue Growth.

Responsibilities

Own a portfolio of 4–6 fashion and apparel accounts, understanding their fast-paced, seasonal, and trend-driven nature.
Identify and address growth constraints in client businesses, focusing on customer acquisition efficiency, retention, and the alignment of creative and targeting strategies.
Develop and execute strategic roadmaps for clients, holding the team accountable for achieving them.
Employ AI technologies to enhance and optimize business processes.
Utilize and leverage Power Digital's Nova ecosystem.
Run quarterly Power Circuit reviews to diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with a focus on creative performance and cohort retention trends.
Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc.).
Own the senior client relationship, ensuring QBRs connect creative and campaign decisions back to business outcomes.
Coordinate paid search, paid social, influencer, SEO, email, and creative teams, recognizing their interdependence in the fashion vertical.
Consult on customer retention strategy, focusing on repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics.
Manage retention and expansion, lead renewals, and grow MRR.
Build multi-threaded relationships with multiple layers of client contacts to mitigate single point of contact risk.
Ensure daily use of proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (diagnostic system) compliance.
Coach and provide direct feedback to analysts and specialists.
Drive expansion to churn ratio, net MRR, client NPS, and monthly service expansion pipeline generation.

Benefits

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan with 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO)
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership
Ongoing employee development programs (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition
Opportunities to be involved in company DEI initiatives