Family Services Coordinator

Families in Action for Quality EducationOakland, CA
Hybrid

About The Position

Oakland Enrolls is seeking a Family Services Coordinator to empower Oakland families in making informed choices about public charter school options. This role serves as the primary point of contact for families, providing phone support, guiding them through the application process, and ensuring application completion. The coordinator will also maintain the family pipeline tracker/CRM, support community outreach events, and assist with social media and operational tasks. This position operates as a project of Families in Action for Quality Education (FIA), a 501(c)3 organization focused on empowering underserved Oakland families to access quality schools.

Requirements

  • 1–2 years of experience in a position(s) where a candidate: Provided direct customer or family support over the phone and/or in person
  • Managed trackers, logs, or databases with a high degree of accuracy
  • Created content for social media or community communications
  • Demonstrated strong time management and the ability to juggle multiple responsibilities
  • Supported events or community outreach activities
  • Warm, patient communicator with strong verbal and written skills in both English and Spanish
  • Detail-oriented and results-driven; able to manage a large family caseload, maintain accurate tracker records, and use data to prioritize follow-up and drive application completion
  • Comfortable being accountable to outreach and enrollment goals while maintaining a family-centered approach
  • Create social media content and draft outreach materials for diverse audiences
  • Collaborative, proactive, and able to juggle multiple priorities in a fast-paced, startup-style environment
  • Proficient in Customer Relations Management (CRM) and Google Workspace; comfortable with spreadsheets and data entry

Nice To Haves

  • Familiarity with Oakland communities and/or K-12 enrollment is a plus
  • Previous experience with Charter school enrollment or Oakland K-12 education
  • Previous experience working with high-needs or underserved families
  • Previous experience with Startup or community outreach organizations

Responsibilities

  • Serve as the primary point of contact for incoming calls and messages from families, answering questions about Oakland Enrolls, school options, and the enrollment process.
  • Guide prospective families through the charter school application process step by step, helping them understand requirements, meet deadlines, and submit a completed application.
  • Own and maintain an up-to-date family pipeline tracker (CRM), logging each family's enrollment stage, outstanding needs, and follow-up dates; proactively follow up to ensure timely communication and that every family receives consistent follow-up throughout their application completion journey.
  • Drive student recruitment for Oakland Enrolls partner schools by coordinating and staffing community outreach events in Oakland and West Contra Costa — engaging prospective families, building awareness of charter school options, and converting community interest into applicants through consistent, supportive family engagement.
  • Create and schedule social media posts and help draft outreach materials — including flyers, newsletters, and text/email campaigns — ensuring content is clear, on-brand, and culturally relevant.
  • Support day-to-day operations including data entry, database maintenance, reporting, and other administrative tasks as needed.

Benefits

  • Hybrid work with occasional in-person attendance required at outreach events in Oakland and West Contra Costa
  • Laptop provided for use at work and at home
  • Generous time off: 21 days annual holidays and floating holidays & up to 7.5 days of accrued PTO
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