WS - Family & New Student Connections Content Specialist 2

University of Pikeville • Pikeville, KY

2d • Onsite

About The Position

The Family and New Student Connections Content Specialist supports the online presence and engagement for Family Connections, First‑Year Experience, and Second‑Year Experience programs. This role assists with content creation, social media management, analytics, and multimedia to inform and engage students, families, alumni, and the broader community.

Requirements

• Cumulative GPA of 2.5 or higher
• Enrolled full‑time as a student

Nice To Haves

• Strong understanding of social media
• Excellent written & verbal communication
• Basic graphic design
• Photo/video editing
• Familiarity with analytics tools
• Collaborative and independent work
• Creative storytelling
• Openness to feedback

Responsibilities

• Create and curate engaging content for social platforms (Facebook, X, Instagram, CampusGroups, CampusESP)
• Monitor and manage department social accounts; review comments, DMs, likes, stories, and newsletters with the Director
• Maintain a content calendar aligned to the academic calendar and audience needs
• Use analytics to track engagement and reach; recommend improvements based on insights
• Capture and edit photos and video for multimedia posts
• Collaborate with departments, student orgs, and partners to promote events and initiatives
• Maintain accurate contact lists and mailing databases

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed