Family and Marketing Liaison

Educational Empowerment Group•Akron, OH

About The Position

The Family and Marketing Liaison will focus on student recruitment, strategic community outreach, brand visibility, and enrollment optimization. This role involves leading the end-to-end recruitment lifecycle, identifying prospective families, generating leads, and converting inquiries into applications to meet school enrollment goals. The liaison will also cultivate community partnerships, lead grassroots canvassing, and execute marketing strategies to enhance the school's reputation. Additionally, they will develop engagement initiatives to streamline recruitment and meet enrollment targets.

Requirements

Bachelor’s degree in marketing, communications, business administration, or a closely related field.
A minimum of two (2) years of professional experience working within diverse urban communities, community organizing, or school recruitment.
Exceptional verbal, written, and interpersonal communication skills, with a proven ability to present enthusiastically to families and community leaders alike.
Strong collaborative skills and the emotional intelligence required to navigate complex stakeholder environments with professionalism and tact.
Deep familiarity with the local neighborhood landscape, community organizations, and available regional resources.
Satisfactory completion of all local, state, and federal criminal background checks.

Responsibilities

Own school-level lead generation, including localized canvassing, information dissemination, and high-visibility community outreach.
Secure and deliver high-quality weekly enrollment leads to meet established school benchmarks.
Collaborate with the school leadership team, student ambassadors, and parents to host weekly, engaging school tours and information sessions to build deep trust with current and prospective families.
Partner closely with the school principal and enrollment coordinator to ensure a seamless, welcoming registration and onboarding process for new families.
Serve as the primary conduit between the individual campus and the central marketing operations team to coordinate website updates, order promotional materials, and align local needs with broader organizational campaigns.
Capture dynamic on-the-ground media (photos, videos, testimonials), highlighting the school’s positive culture to fuel digital and social media marketing channels.
Collaborate on school-wide digital marketing initiatives, ensuring local execution aligns with corporate brand standards.
Evaluate lead-to-application data monthly to identify bottlenecks and optimize the conversion pipeline.
Continuously analyze local marketing practices to determine the most cost-effective and impactful methods for student acquisition.
Actively participate in all assigned professional development training.
Performs all duties as assigned.