Family Advisor

Southgate Senior Living•St. George, UT

About The Position

Help families make one of the most important decisions of their lives. Although the posted job title is Sales and Marketing Specialist, this position serves as a Family Advisor — a cornerstone role within Pinnacle Senior Living. Unlike traditional sales positions, the Family Advisor is a trusted guide who supports, educates, and walks alongside families navigating an emotional and life-changing transition. If you excel in relationship-based sales, meaningful communication, and compassionate guidance, this role may be a perfect fit. What a Pinnacle Family Advisor Does As a Family Advisor, you own the family experience from the first conversation to move-in day. You will: · Build trust through meaningful, empathetic conversations · Ask thoughtful, open-ended questions to uncover real needs · Provide clear guidance on care options, lifestyle, and next steps · Lead engaging community tours that help families envision life here · Follow up consistently and professionally · Maintain strong documentation and communication through the CRM · Partner with the Executive Director and Clinical team to ensure needs are met · Build relationships with referral partners within the healthcare community · Confidently ask for the move-in and help families set a move-in date · Great Family Advisors drive sustainable census growth by doing what is right for the family every time. Our goal: Families leave every conversation feeling safer, clearer, and more confident. What Makes Someone Successful in This Role: · Love connecting with people and hearing their stories · Ask great questions and are naturally curious · Follow through on commitments consistently · Balance empathy with confidence and clarity · Are organized and able to manage multiple family relationships · Enjoy working toward meaningful goals About the Company The Pennant Group is one of the most dynamic and progressive companies in the rapidly expanding senior living, home health, hospice, and home care industries. Affiliates of Pennant operate more than 180+ senior living, home health, hospice, physician services, and home care operations across 14 states and continue to grow. Our locations operate independently with support from our world-class Service Center, offering clinical, HR, legal, training, accounting, IT, and other resources to empower on-site teams to focus on exceptional care. Our Culture: C.A.P.L.I.C.O o Customer Second o Accountability o Passion for Learning o Love One Another o Intelligent Risk Taking o Celebrate o Ownership These principles guide our work and create an environment where individuals feel valued, supported, and excited about the impact they make. We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com. This vibrant community is conveniently nestled in the heart of St. George, serving St. George and the surrounding communities. With charming private apartments, a bustling social calendar, and varying levels of just right support (Independent Living, Assisted Living, Memory Care and Short Term Care), our community members “live it up!” on their terms. We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record. No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.

Requirements

Love connecting with people and hearing their stories
Ask great questions and are naturally curious
Follow through on commitments consistently
Balance empathy with confidence and clarity
Are organized and able to manage multiple family relationships
Enjoy working toward meaningful goals

Responsibilities

Build trust through meaningful, empathetic conversations
Ask thoughtful, open-ended questions to uncover real needs
Provide clear guidance on care options, lifestyle, and next steps
Lead engaging community tours that help families envision life here
Follow up consistently and professionally
Maintain strong documentation and communication through the CRM
Partner with the Executive Director and Clinical team to ensure needs are met
Build relationships with referral partners within the healthcare community
Confidently ask for the move-in and help families set a move-in date
Great Family Advisors drive sustainable census growth by doing what is right for the family every time.