Family Advisor
About The Position
Help families make one of the most important decisions of their lives. Although the posted job title is Sales and Marketing Specialist, this position serves as a Family Advisor — a cornerstone role within Pinnacle Senior Living. Unlike traditional sales positions, the Family Advisor is a trusted guide who supports, educates, and walks alongside families navigating an emotional and life-changing transition. If you excel in relationship-based sales, meaningful communication, and compassionate guidance, this role may be a perfect fit. What a Pinnacle Family Advisor Does As a Family Advisor, you own the family experience from the first conversation to move-in day. You will: · Build trust through meaningful, empathetic conversations · Ask thoughtful, open-ended questions to uncover real needs · Provide clear guidance on care options, lifestyle, and next steps · Lead engaging community tours that help families envision life here · Follow up consistently and professionally · Maintain strong documentation and communication through the CRM · Partner with the Executive Director and Clinical team to ensure needs are met · Build relationships with referral partners within the healthcare community · Confidently ask for the move-in and help families set a move-in date · Great Family Advisors drive sustainable census growth by doing what is right for the family every time. Our goal: Families leave every conversation feeling safer, clearer, and more confident.
Requirements
- Love connecting with people and hearing their stories
- Ask great questions and are naturally curious
- Follow through on commitments consistently
- Balance empathy with confidence and clarity
- Are organized and able to manage multiple family relationships
- Enjoy working toward meaningful goals
Responsibilities
- Build trust through meaningful, empathetic conversations
- Ask thoughtful, open-ended questions to uncover real needs
- Provide clear guidance on care options, lifestyle, and next steps
- Lead engaging community tours that help families envision life here
- Follow up consistently and professionally
- Maintain strong documentation and communication through the CRM
- Partner with the Executive Director and Clinical team to ensure needs are met
- Build relationships with referral partners within the healthcare community
- Confidently ask for the move-in and help families set a move-in date
- Drive sustainable census growth by doing what is right for the family every time
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
