External Senior Communications Manager - Media & Digital

EcolabSaint Paul, MN
$120,500 - $180,700Hybrid

About The Position

The External Senior Communications Manager – Media & Digital is a strategic and execution‑focused communications leader responsible for shaping and delivering high‑impact external storytelling that strengthens reputation, drives brand familiarity, and supports business growth. This role blends earned media excellence with a strong digital mindset—supporting a modern, newsroom‑driven approach to communications across traditional media, owned channels, and emerging digital platforms. The ideal candidate brings deep media relations experience, intellectual curiosity about digital technology, and a passion for translating complex topics (innovation, sustainability, digital solutions, transformation) into compelling, credible narratives.

Requirements

  • Bachelor’s degree in English, Communications, Journalism, or a related field
  • 10 years of professional experience
  • 7 years of experience in agency communications, external communications, media relations, or related.
  • Proven track record securing high‑quality earned media and managing complex media relationships
  • Strong writing, storytelling, and message development skills across formats and audiences
  • Experience working in a fast‑paced, matrixed, global organization
  • Immigration sponsorship not available for this role

Nice To Haves

  • Experience in journalism is highly regarded
  • Experience communicating about digital technology, innovation, or transformation topics
  • Demonstrated curiosity and working knowledge of digital platforms, analytics, and evolving media landscapes
  • Experience integrating earned media with owned and social channels
  • Background in B2B, industrial, technology, or purpose‑driven organizations

Responsibilities

  • Develop and execute proactive media strategies aligned to enterprise priorities, business campaigns, and innovation launches.
  • Build and maintain strong relationships with tier‑one, trade, and emerging digital media across relevant beats (business, technology, innovation).
  • Lead media outreach, story pitching, press materials, interviews, and spokesperson preparation.
  • Monitor media coverage, issues, and external trends; provide insight‑driven recommendations to leaders.
  • Contribute to a digital‑newsroom approach to external communications, ensuring stories are designed for relevance, reach, and engagement across channels.
  • Partner closely with content, social, and digital teams to translate earned media moments into owned and shared content.
  • Apply knowledge of digital platforms, analytics, and audience behavior to continuously optimize storytelling and channel mix.
  • Support communications for digital technology, innovation, and transformation initiatives, helping make complex concepts clear, credible, and human.
  • Stay informed on digital trends, platforms, and tools that influence media, reputation, and stakeholder engagement.
  • Bring forward new ideas for how technology can improve storytelling, measurement, and distribution.
  • Serve as a trusted communications partner to internal stakeholders across business, marketing, digital and executive teams.
  • Work seamlessly with agency partners to extend capacity, expertise, and reach.

Benefits

  • Annual bonus pay based on performance
  • Comprehensive and market-competitive benefits
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