External Communications Specialist

Enhabit Home Health & Hospice•Dallas, TX

2d•Hybrid

About The Position

The External Communications Specialist is responsible for creating impactful, high-quality content across Enhabit Home Health & Hospice’s external channels and marketing materials. The external communications specialist works closely with key partners across the company and plays a critical role in driving brand awareness through the strategic use of content.

Requirements

A bachelor's degree in, communication, journalism, public relations, or related field is required or three to five years of equivalent work experience is considered in lieu of degree requirements.
Must have demonstrated proficiency of AP style in written communication.
Must possess a valid state driver license.
Must maintain automobile liability insurance as required by law.
Oral communication, written communication, fluency in English, active listening.
Demontrated intermediate technology skills. Especially Microsoft office, including word and excel.

Nice To Haves

Three to five years of related work experience is preferred.
Basic knowledge of Adobe creative suite is preferred.
Previous experience in health care, home health, or hospice is preferred.

Responsibilities

Create compelling content in brand voice and maintain an external content calendar in collaboration with department management that schedules all aspects of content creation and delivery of content throughout the year.
Create compelling content utilizing brand voice for the company’s website, blog and social media channels that targets a wide variety of external audiences.
Use targeted key words to write search engine optimized content across the company blog and website.
Brainstorm, write and revise content for external audiences including patients, investors, referral sources and other partners.
Proofread, review and edit all content for accurate use of grammar, brand voice, AP style and additional content guidelines established by the company.
Translate the company’s key messaging and strategic initiatives and effectively communicate them to a wide reach of external audiences.
Research and develop articles, resource materials and other relevant content for external audiences.
Assist with creation of presentations, white papers, brochures, flyers and other materials for external audiences.
Break down complex topics into compelling, easy-to-understand messages.
Develop compelling video scripts that convey brand voice and strategy for external audiences.
Complete all other duties as assigned.