External Communications Lead

Sitecore•Washington, DC

About The Position

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviours that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.com.

Requirements

A minimum of 7 years of experience in public relations, external communications, or corporate communications
Experience both in-house and at a PR/communications agency preferred
Experience in digital experience platforms, CMS, marketing platforms, MarTech, enterprise SaaS, or related technology categories preferred
Proven media relations success and strong existing relationships with business, technology, and MarTech press
Exceptional writing and editing skills, with the ability to create content for media, executives, and thought leadership platforms
Demonstrated ability to simplify complex technology and product narratives for external audiences
Experience managing people, with a track record of coaching and developing talent
Experience leading and optimizing agency relationships
Strong executive presence and confidence working with senior stakeholders
Excellent judgment, attention to detail, and ability to balance strategy with execution in a fast-paced environment

Nice To Haves

Experience in B2B enterprise software or high-growth technology companies
Familiarity with categories such as DXP, personalization, CDP, digital asset management, content operations, AI for marketing, or commerce
Experience supporting major product announcements, customer storytelling, industry events, and executive thought leadership
Global communications experience across multiple markets

Responsibilities

Develop and execute external communications strategies that increase awareness of Sitecore, its platform, customer impact, and thought leadership
Build and maintain strong relationships with key journalists, editors, and influencers across business, tech, and MarTech press
Lead proactive media outreach around company news, product launches, customer stories, data-driven announcements, and executive commentary
Partner closely with corporate communications, product marketing, customer marketing, field marketing, social media, and senior executives to develop differentiated stories and consistent messaging
Draft and edit high-quality press releases, messaging frameworks, media pitches, Q&As, executive talking points, bylines, blogs, and briefing materials
Translate technical and product-heavy topics into concise, relevant, and compelling stories for external audiences
Drive executive visibility opportunities, including media interviews, speaking engagements, contributed content, and trend commentary
Manage PR agencies and external partners, including scope, priorities, budget, performance, and results
Track, analyze, and report on coverage, message pull-through, share of voice, and overall communications impact
Support reactive communications and issues management when needed