Expert Engagement Lead, Alzheimer's Disease

Biogen•Cambridge, MA

1d•Onsite

About The Position

The US Alzheimer’s Marketing, Expert Engagement Lead will be a critical role and visible leader within the US Marketing Team, overseeing KME/key professional stakeholder strategies and engagement plans to activate, educate and build advocacy to improve speed to therapy and coordination to improve patient care. This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices for the franchise. More specifically, this position will focus on development of influence mapping and engagement plans, design of disease education initiatives, including peer to peer strategy across channels, speaker bureau, and key customer engagement strategies that crosscut HCP audiences. The ideal candidate would have a deep understanding of HCP, KME and/or Key Account customer audiences, but also the ability to collaborate and lead projects that focus on supporting the intersection between HCP and patient.

Requirements

Bachelor’s degree, MBA or advanced degree in health sciences preferred.
Seasoned commercial professional, with 7+ years of industry experience, within those, 2+ years of marketing or marketing adjacent experience preferred.
Neurology experience with well-established neurology/Alzheimer’s KME relationships
Customer-facing or Medical Affairs experience a plus.
Work well within a fast paced and dynamic environment with an ability to have an impact in a short space of time.
Must exhibit leadership skills, ability to perform in fast paced environments and ability to influence without authority.
Self-starter who functions well both independently or within a team.
People management experience is a plus.
Strong project and vendor management track record, including resource allocation and fiscal management.

Nice To Haves

Deep understanding of HCP, KME and/or Key Account customer audiences
Ability to collaborate and lead projects that focus on supporting the intersection between HCP and patient.
Strong track record of success in deep commercial marketing expertise, in making key business choices and leading implementation across the matrix
Proven ability to prioritize and manage complex and innovative projects and establish vision and direction within a fast moving, challenging and energetic commercial environment
Strong personal drive and be a highly collaborative, perceptive, problem solver and exhibit strategic insight and innovative agility.
Strong scientific/medical aptitude, ability to communicate complex scientific/medical concepts in a clear and concise manner.
Excellent communication skills that lead to proactive, clear internal and cross-collaboration communication

Responsibilities

Work closely with alliance partners to set the direction for expert engagement strategy and planning within disease education, congress and KME relevant settings, including Advisory Boards and Strategic Councils.
Partner with leadership to prioritize marketing strategies to drive success through addressing educational needs, system/patient access challenges and complex therapy processes in an emerging market landscape.
Develop cross-functional strategic plans and identify expert external partners to execute key solutions to improve treatment uptake.
Lead key vendors, including assessments and RFP decisions.

Benefits

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation