Experiential Tour Manager - Alberta

SALT XC•Toronto, ON

46d

About The Position

We are hiring an experienced Infield Regional Field Manager to support a leading Canadian coffee brand. This role is focused exclusively on field execution, leadership and commercial vehicle operations. You will lead mobile activations, manage drivers and brand ambassadors on site, and oversee the safe operation of commercial assets across your region. This is a hands on leadership position for someone confident operating large vehicles, managing technical equipment, and representing the brand in live environments. You will operate with a high level of independence while maintaining structured communication and reporting to the Senior Manager.

Requirements

Previous experience leading or supervising teams, ideally within experiential, events, or field marketing
Proven ability to train, coach, and manage brand ambassadors in fast paced environments
Strong experience managing event operations, mobile assets, or large scale field programs
Comfortable with physical work including lifting, loading, and extended standing
Highly organized, with the ability to manage schedules, staffing needs, and regional coverage
Comfortable working independently and owning responsibilities end to end
Excellent verbal and written communication skills
Confident acting as the main point of contact for vendors, infield staff and internal management
Strong relationship builder with a collaborative and solutions focused mindset
Valid full G driver’s license
Experience driving commercial vehicle
Willingness to complete daily travel and driving logs
Ability to provide a clean driver’s abstract if selected
Flexible and available for extensive regional travel
Available ASAP through the end of December 2026
Comfortable working remotely from the field

Responsibilities

Lead the full execution of mobile and tent based activations from setup to teardown
Supervise brand ambassadors, and on site team leads
Act as the primary escalation point for operational or personnel issues in the field
Ensure all activations meet brand, safety, and quality standards
Confidently operate 18 to 35 ft commercial box trucks or similar large vehicles and portable generators
Safely maneuver vehicles and trailers in urban, event, and high traffic environments
Conduct vehicle inspections and maintain logbooks in compliance with provincial regulations
Travel regionally and support multi location programs as required
Maintain basic mechanical awareness and troubleshoot minor vehicle issues when needed
Follow all safety procedures when working with fuel, power, and mobile equipment systems
Ensure mobile assets are clean, stocked, and event ready
Support inventory tracking across vehicles and storage locations
Coordinate asset movement and basic maintenance requirements
Deliver daily field and post event reports
Track performance metrics including attendance, sampling, and team execution
Maintain proactive communication with internal leadership regarding program updates