Experiential Representative (Tennessee)

TaylorMade Golf Company•Tennessee, IL

About The Position

The Experiential Representative is responsible for overseeing the training and developmental strategies, along with executing consumer experiences (50+ fitting events) within designated markets. The Experiential Representative will provide guidance and training to all Fitters (temporary labor) in assigned region. In addition, this individual is responsible for providing all product related consumer services within the region, including custom fitting equipment while ensuring TaylorMade products are highly visible. Essential Functions & Key Responsibilities Regional Responsibilities Achieve Experiential Event targets and metrics for assigned markets. Provide guidance to Fitters within a region to perform at the highest level, be creative and collaborative and support world-class brands. Responsible for working directly with Sales Representatives to recruit and hire Fitters through different recruiting outlets. Responsible for working directly with Experiential Program Manager on guidance to ensure consistency across all markets. Lead execution of strategic Experiential plan, working with dedicated sales force and support team in marketing, merchandising and customer service to drive sell-in, sell-through and establish market share gains for all TaylorMade products. Support the overall goals of the Experiential team by executing strategies to grow all channels of the business. Focuses on long-term visionary direction and drives the evolution of the Experiential program. Creates agendas and training materials, executes regular Teams calls with the Fitters focused on fitting experiences and opportunities in the field. Travel within region to identify growth and developmental opportunities through robust in-field training experiences. Responsible for ongoing training and experience within the region – product training events (in-person/virtual) to bring awareness to the brand and future of TaylorMade. General Responsibilities With the support of the Sales Representatives, manage, schedule, and execute Experiential Fitting Experiences in designated markets with local on and off course retailers (green grass, strategic, and key accounts). Train, educate and support Fitters in designated sales territories and region based on location with experiential-related information. Provide service and education to Strategic Account doors within defined territory (i.e. education on best fitting practices, relationship building, visit reports, etc.) Maintain and manage the Experiential Event products, range assets, and set-ups for all fitters within designated markets and region. Activate MyFittingExp and other applications to communicate consumer information, strategic surveys, and sales data reports to TM. Manage Selectfit carts to ensure the appropriate mix of components are functional and customers are properly trained to use them. Responsible for compiling and generating reports as they relate to event productivity, experiential calendar, and market trends. Manage experiential labor and expense budget to achieve designated event revenue targets. Create brand awareness focused on sales growth of TaylorMade consumable products at green grass and off course accounts. Performs other responsibilities as required. Trainer Responsibilities Responsible for training current and incoming Fitters within designated markets on all aspects of the Experiential platform. Maintain a robust Experiential Fitting training platform that elevates the level of expertise across all levels of fitting at TaylorMade. Responsible in creating content for all aspects of fitting (fitting protocols, event execution, myFittingExp, recruiting & hiring, relationship building, selling techniques, OneNote, SharePoint, etc.). Develop and maintain effective product training partnerships with account locations (green grass, strategic and key accounts). Execute monthly training calls with fitters to focus on consistency within the experiential program.

Requirements

Must have a strong and sincere passion for the TaylorMade brands and products
Be a constant professional and represent the brand in a positive manner and appearance
Friendly, outgoing and enthusiastic: high comfort level engaging with customers
Must have strong organizational skills and be very dependable with the proven ability to manage multiple tasks and handle competing priorities each day
Ability to be proactive and assertive and be skilled at problem solving
Must be empathetic and respectful to both customer and consumer needs
Strong level of written and verbal communication skills. Use of professional language and good judgment when interacting with customers regarding comparison of various product brands
Prior success in establishing goals and achieving results
Familiar with Microsoft Office (i.e. Word, Excel, Outlook) and other software programs to report data
5+ years golf related Custom Fitting/Sales experience.
Must have golf industry, retail and/or education (i.e. PGM Program, Golf Academy) experience
Must have experience with custom fitting golf clubs
Must have passion for the game of golf and proficient playing ability
Flexibility in days/hours available for work; including evenings, weekends and holidays as required.
Extensive travel.
Must be able to travel to various locations for experiential events
Must be able to live in the defined sales territory with ability to travel within regional lines
Must hold valid driver’s license and be able to drive to various locations to perform work (50% traveling)
Must be able to lift and move heavy objects up to 50 pounds.

Nice To Haves

PGA Affiliation preferred

Responsibilities

Achieve Experiential Event targets and metrics for assigned markets.
Provide guidance to Fitters within a region to perform at the highest level, be creative and collaborative and support world-class brands.
Responsible for working directly with Sales Representatives to recruit and hire Fitters through different recruiting outlets.
Responsible for working directly with Experiential Program Manager on guidance to ensure consistency across all markets.
Lead execution of strategic Experiential plan, working with dedicated sales force and support team in marketing, merchandising and customer service to drive sell-in, sell-through and establish market share gains for all TaylorMade products.
Support the overall goals of the Experiential team by executing strategies to grow all channels of the business.
Focuses on long-term visionary direction and drives the evolution of the Experiential program.
Creates agendas and training materials, executes regular Teams calls with the Fitters focused on fitting experiences and opportunities in the field.
Travel within region to identify growth and developmental opportunities through robust in-field training experiences.
Responsible for ongoing training and experience within the region – product training events (in-person/virtual) to bring awareness to the brand and future of TaylorMade.
Manage, schedule, and execute Experiential Fitting Experiences in designated markets with local on and off course retailers (green grass, strategic, and key accounts).
Train, educate and support Fitters in designated sales territories and region based on location with experiential-related information.
Provide service and education to Strategic Account doors within defined territory (i.e. education on best fitting practices, relationship building, visit reports, etc.)
Maintain and manage the Experiential Event products, range assets, and set-ups for all fitters within designated markets and region.
Activate MyFittingExp and other applications to communicate consumer information, strategic surveys, and sales data reports to TM.
Manage Selectfit carts to ensure the appropriate mix of components are functional and customers are properly trained to use them.
Responsible for compiling and generating reports as they relate to event productivity, experiential calendar, and market trends.
Manage experiential labor and expense budget to achieve designated event revenue targets.
Create brand awareness focused on sales growth of TaylorMade consumable products at green grass and off course accounts.
Responsible for training current and incoming Fitters within designated markets on all aspects of the Experiential platform.
Maintain a robust Experiential Fitting training platform that elevates the level of expertise across all levels of fitting at TaylorMade.
Responsible in creating content for all aspects of fitting (fitting protocols, event execution, myFittingExp, recruiting & hiring, relationship building, selling techniques, OneNote, SharePoint, etc.).
Develop and maintain effective product training partnerships with account locations (green grass, strategic and key accounts).
Execute monthly training calls with fitters to focus on consistency within the experiential program.