Experiential Marketing Specialist

Omni Hotels & Resorts•Dallas, TX

1d•Onsite

About The Position

Omni Dallas Hotel, recently named one of the Top 5 City Hotels in Texas by Travel + Leisure’s 2025 World’s Best Awards, is part of the #1 ranked hotel brand for Guest Satisfaction by J.D. Power. Located in the heart of downtown Dallas, the hotel features 1,001 rooms and suites, the Mokara Spa, and eight distinctive dining experiences. The company's associates are guided by The Power of One philosophy, which empowers every team member to take ownership of the guest experience and create lasting memories, fostering a culture that values respect, gratitude, and growth through training, mentorship, and meaningful recognition. The Experiential Marketing Specialist supports the execution and development of on-property marketing initiatives by translating operational programming into structured, marketable guest experiences. This role helps bridge Marketing and Operations, ensuring activations, events, and seasonal offerings are clearly defined, elevated, and aligned with the overall marketing strategy. This is not a traditional event planning role and does not own operational programming; instead, it supports by organizing, enhancing, and preparing experiences for marketing amplification.

Requirements

Ability to take loosely defined ideas or operational programming and translate them into clear, structured, and marketable guest experiences
Strong organizational skills with the ability to translate ideas into clear, actionable plans
Ability to build strong working relationships across departments to support alignment between Marketing and Operations
Understanding of how experiences come to life on property and ability to anticipate potential needs or challenges
Creative mindset with the ability to identify opportunities to enhance programming through thoughtful, guest-focused ideas
Attention to detail, ensuring all experience elements are accurate, complete, and clearly defined
Ability to manage multiple projects and priorities in a fast-paced environment
Strong interpersonal and communication skills with the ability to work cross-functionally
Guest-centric mindset, approaching all work through the lens of the guest experience
Proficiency in Microsoft Office
Flexible schedule including evenings, weekends, and holidays as needed

Nice To Haves

1–3 years of experience in hospitality, events, marketing, or a related field preferred
Familiarity with marketing or design tools is a plus

Responsibilities

Partner with Food & Beverage and operational teams to gather, organize, and formalize programming details for marketing use (events, activations, seasonal offerings)
Translate operational initiatives into clear, marketable experiences with defined details, including timing, offerings, and guest value
Support the identification of opportunities to elevate programming through creative enhancements, partnerships, and added guest touchpoints
Help ensure experiences align with Omni brand standards and property-level marketing strategy
Support communication between Marketing and Operations to ensure alignment and readiness for promotion across all channels
Assist the Marketing team in bringing campaigns to life on property through well-defined and executable experiences
Ensure accuracy and completeness of event and activation details used in marketing materials
Provide observations and feedback on guest engagement and overall experience effectiveness
Support the on-property execution of marketing-led activations and initiatives as needed
Assist with coordination of logistics, including timelines, vendor communication, materials, and setup
Provide on-site support during key activations to ensure alignment with marketing intent and guest experience expectations
Work closely with Brand Marketing and Digital Marketing teams to support broader campaign initiatives as needed
Maintain clear communication across departments to ensure consistency and accuracy of shared information