Experiential Designer

Asana•San Francisco, CA

3d•$182,000 - $207,000•Hybrid

About The Position

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. As our Experiential Designer, you will bring Asana’s brand to life across physical and hybrid environments, focusing on marquee events like the Work Innovation Summit and internal milestones like SKO. You will sit within the Brand team, partnering with Events and Field Marketing to design end-to-end experiences ranging from stage design to interactive moments. We’re looking for a hands-on design generalist to help define how Asana shows up in physical spaces while raising the bar for craft, consistency, and speed. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

Requirements

6-8 years of experience in brand, experiential, or environmental design, ideally within the technology sector or a high-growth agency.
A strong portfolio demonstrating ownership of integrated brand experiences and a deep understanding of spatial thinking.
Expertise in translating complex brand systems into physical and immersive environments with precision and clarity.
Proven ability to work with production vendors and AV teams, with a solid grasp of materials and build constraints.
Highly proficient in Figma and Adobe Creative Suite, with the ability to carry work from concept through final production.
Strong collaboration skills and the ability to influence cross-functional partners in a fast-paced, iterative environment.
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

Nice To Haves

Experience with motion or 3D design tools is a plus, though not required for success in this role.

Responsibilities

Design and execute experiential brand work across owned and third-party events, including environments, signage, and stage design.
Own major components of the Work Innovation Summit, driving design from initial concept through final physical production.
Translate complex event concepts into cohesive, end-to-end attendee experiences across both physical and digital touchpoints.
Partner directly with production partners, fabricators, and vendors to ensure design intent is executed at the highest level of craft.
Develop scalable design frameworks that allow field teams and global partners to execute within brand standards.
Collaborate with cross-functional stakeholders in Marketing and Events to shape strategic ideas early in the creative process.
Support on-site execution for key events, adapting quickly to real-time constraints and environmental changes.
Explore and apply AI tools to accelerate concept development, iteration, and production efficiency.