Experience Marketing Specialist

Equifax • Atlanta, GA

5d • Hybrid

About The Position

Equifax is seeking a strategic and passionate Experience Marketing Specialist to drive the future of customer engagement for the USIS business unit. This role involves designing innovative, customer-centric journeys that create memorable brand interactions and convert audiences into advocates. The specialist will leverage customer research and insights to inform strategy, create content, lead communications, and execute impactful experiences across physical and digital platforms to drive brand advocacy, loyalty, and measurable results. Collaboration with Sales teams is key to maximizing these experiences for pipeline generation and business success.

Requirements

• College degree in Marketing or a related field.
• 7+ years of progressive marketing experience, including a background in B2B.
• Experience leveraging marketing strategy briefs to align demanding teams within a highly matrixed organization.
• Customer-First Mentality: Approaches every project and interaction with the customer experience in mind.
• Effective communication and presentation skills (written and verbal) to influence internal and external stakeholders.
• Verified project management skills and tools proficiency; the ability to meticulously plan, manage, and complete complex projects on time.
• Ability to travel approximately 25% of the time.

Nice To Haves

• Work experience in a highly matrixed organization.
• Global Marketing Experience.
• Manage and implement change effectively.
• Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes.

Responsibilities

• Support the development and execution of a comprehensive experience marketing strategy that directly impacts customer engagement, brand advocacy, and revenue growth.
• Define, own, and track Key Performance Indicators (KPIs) for all experience marketing initiatives, ensuring alignment with USIS business objectives.
• Create impactful narratives and content (e.g., customer emails, event signage, presentations) to communicate the value proposition of Equifax solutions within each customer experience.
• Develop and manage promotional campaigns across digital, email, paid, and social channels to ensure a cohesive user experience from first touch to conversion.
• Partner with Sales, Marketing, and Product teams to develop and execute strategic, integrated marketing campaigns.
• Leverage customer research and competitive insights to continuously improve the customer experience and inform future strategy.
• Lead event logistics throughout the planning lifecycle to maximize customer engagement.
• Partner with Customer Insights to design feedback mechanisms that provide valuable insights to GTM and Product teams.

Benefits

• Comprehensive compensation and healthcare packages
• 401k matching
• Paid time off
• Organizational growth potential through our online learning platform with guided career tracks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree