Experience Design Director - EA Sports Network

Electronic Arts•Orlando, FL

21h•Hybrid

About The Position

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL and College Football, FC soccer, NHL hockey, and EA SPORTS UFC. ABOUT THE ROLE: The Experience Design Lead (Creative Director) is the vision-holder for how fans interact with the future of EA SPORTS, reporting to the Sr. Director of EA SPORTS Network. Serving as the design and user-experience anchor of the Network leadership team, this leader is responsible for transforming complex, shared platform and network capabilities into intuitive, memorable, and high-fidelity consumer experiences. Rather than focusing on a single franchise or product, this role defines the design principles, reusable experience systems, and connected fan journeys that weave individual games (such as Madden NFL, FC, and College Football) into a cohesive, immersive EA SPORTS ecosystem. This role will be a visionary design leader who can establish and scale the Experience Design function for SPORTS Network, instill a design-centric culture across the team, and champion design innovation in partnership with studios and design partners within EA SPORTS.

Requirements

10+ years of experience leading UX, Product Design, Experience Design, or Creative Direction for world-class, large-scale digital consumer ecosystems or entertainment products.
A strong portfolio demonstrating the creation of unified, multi-platform design systems and seamless consumer journeys across web, mobile, and console.
Experience leveraging AI in prototyping and creative or design concepting.
Proven ability to balance high-level creative strategy with operational execution and governance.
Mastery of Figma, Adobe Creative Suite, advanced prototyping tools, and modern collaborative design workflows.
Exceptional executive storytelling, visual communication, and presentation skills, with a track record of building alignment through influence.
Bachelor’s degree in Design, Human-Computer Interaction, Digital Media, or equivalent experience.

Responsibilities

Define the long-term, multi-platform vision for a connected EA SPORTS experiences, spanning console, mobile, web, and companion applications.
Translate strategic growth objectives into high-caliber consumer experience principles that put the fan journey at the center.
Author and drive long-term experience design roadmaps that anticipate and support future portfolio growth and platform capabilities.
Map and refine end-to-end fan journeys that connect multiple EA SPORTS experiences, standardizing how identity, personalization, recognition, commerce, and community are experienced.
Establish, govern, and continuously evolve scalable design systems, UI/UX toolkits, and reusable interaction models across the portfolio.
Balance the need for network-wide experience consistency with the unique, highly branded visual identity of individual sports franchises.
Partner directly with the Sr. Director of Product Management and Technical Director to build a user-centered development lifecycle where design, technology, and business goals align.
Lead collaborative experience workshops and build alignment around shared consumer experiences across different team boundaries.
Guide design direction and build consensus across disparate teams, studios, and brand partners through collaboration rather than direct authority.
Explore and prototype next-generation interaction models, including AI-enabled personalization, spatial design, and real-time sports feed integrations.
Leverage user research, player data, and run experience design workflows to continuously iterate and elevate experiences.