Experience Business Partner

AICPA•Durham, NC

8d•$105,000 - $135,000•Hybrid

About The Position

You will be the primary contact between the Proposition Owner and other Team Leaders and the Experience team on the agreed Experience team services. You will support Proposition Owners in the delivery of valuable and viable propositions to our chosen audiences and help deliver revenue and other goals in consideration of the Association's overarching purpose, financial performance, and audience reach. You will report to the Director - Experience Business Partnering. This role is equivalent to a Senior Manager but as an individual contributor.

Requirements

Bachelor's degree
8+ years experience in marketing, digital content management, digital content development or related field.
Experience creating services, solutions, and stories that provide meaningful experiences to users through user-centric (UX) design.
Experience delivering across multiple channels

Responsibilities

Work together with leaders to design a compelling set of programs, campaigns and solutions to meet proposition strategies that resonate with clearly defined audience segments and satisfy revenue and Return on Experience Investment.
Provide guidance to shape programs (stories, services and solutions) that deliver the message and purpose-based outcomes.
Align with the Segmentation & Proposition Support team to ensure requests meet clearly defined audience segments and propositions to create revenue.
Work with the Managers to develop strategies that ensure new solutions, services, and stories align to journeys. These journeys should allow our chosen audience to view the right content in the right channel at the right time, resulting in the right reaction or outcome.
Work in collaboration with Experience Delivery Manager who will submit briefs to initiate program workflows and ensure programs deliver to specifications.
Work in collaboration with Experience Service Manager who will ensure that areas of our kept informed of progress, manage any service incidents or escalations and maintain an up-to-date experience service catalog.
Consider and advise on appropriate brand activation strategies appropriate for delivery.
Work with the Experience Insights, Intelligence and Analytics (IIA) team to gain clear understanding of our audience/segments to ensure Association services/solutions/stories create audience value.