Executive Director, Video and Content Production

Texas A&M University System•College Station, TX

5d•Onsite

About The Position

Texas A&M University is seeking an Executive Director of Video Content and Production to lead the next era of video storytelling for one of the nation’s largest, most visible, and most consequential public universities. This role serves as the executive producer for Texas A&M’s central video storytelling operation. The Executive Director will lead the strategy, development, production, distribution, and performance of video content that strengthens the university’s brand, reputation, reach, recall, and relevance. The ideal candidate is a creative leader, story strategist, executive producer, team builder, and audience-minded operator. This person must be able to produce exceptional work, raise the creative standard of the team, mentor and develop video professionals, and help build a modern content operation that can deliver both signature storytelling and fast, platform-native content. Texas A&M has no shortage of powerful stories. Its students, faculty, researchers, former students, service members, clinicians, entrepreneurs, and partners are shaping Texas, the nation, and the world. The opportunity is to tell those stories with the ambition, emotion, clarity, and reach they deserve. The Executive Director will help ensure that Texas A&M’s most important stories are not only captured, but remembered, shared, and understood.

Requirements

Bachelor’s degree in communications, journalism, film, media production, marketing, digital media, or a related field, or equivalent professional experience
Significant progressive experience in video production, content development, storytelling, journalism, documentary production, branded content, marketing, media, entertainment, sports, higher education, agency production, or a related creative field
Demonstrated ability to lead complex video projects from concept through final delivery
Strong portfolio of high-quality video storytelling across multiple formats and platforms
Experience leading, mentoring, supervising, or developing creative professionals
Excellent editorial judgment, creative instincts, writing ability, production discipline, and visual storytelling skills
Ability to manage multiple priorities, deadlines, stakeholders, and production workflows in a fast-moving environment
Strong understanding of how video performs across digital, social, and owned platforms
Strong interpersonal, organizational, and communication skills
Ability to collaborate effectively with senior leaders, faculty experts, students, staff, former students, external partners, and creative colleagues

Nice To Haves

Experience serving as an executive producer, showrunner, senior producer, creative director, head of video, director of content, content strategist, or similar leadership role
Experience building, transforming, or scaling a video content team or production operation.
Experience with YouTube strategy, audience development, social video, digital programming, recurring content series, or platform-native storytelling
Experience producing brand campaigns, documentary features, executive communications, live events, sports content, research storytelling, institutional storytelling, or reputation-building content
Experience working in or around higher education, journalism, athletics, agencies, entertainment, public institutions, mission-driven organizations, or large complex brands
Familiarity with performance analytics, content testing, platform optimization, content packaging, and audience growth strategies
Experience managing production budgets, vendors, freelancers, agencies, equipment, and creative resources
Familiarity with industry-standard production and post-production tools, including Adobe Premiere Pro, After Effects, Photoshop, Lightroom, DaVinci Resolve, or similar software
Knowledge of digital asset management systems and content distribution platforms
Drone photography or videography experience, FAA certification, photography experience, motion graphics experience, or advanced post-production skills

Responsibilities

Lead Video Strategy and Story Development: Lead the creative and editorial direction for Texas A&M’s central video content operation.
Serve as the executive producer for major video projects, including brand campaigns, institutional storytelling, reputation-building content, research and impact stories, student and former student profiles, presidential and executive communications, national moments, and major university initiatives.
Identify the stories Texas A&M should tell, why they matter, who they are for, and how they should be shaped for maximum impact.
Translate university priorities, brand strategy, audience insights, and communications objectives into compelling video concepts, formats, series, and campaigns.
Ensure video content advances Texas A&M’s institutional goals and reflects the university’s mission, values, distinctiveness, and national ambition.
Produce Exceptional Content: Lead the development and production of high-quality video content that is emotionally powerful, visually excellent, strategically clear, and built for the platforms where audiences actually consume content.
Oversee projects from concept through final delivery, including creative briefs, story development, scripting, interview planning, pre-production, field production, post-production, review, distribution planning, and performance analysis.
Raise the standard for narrative structure, pacing, interviews, visuals, sound, music, graphics, editing, and overall creative quality.
Ensure Texas A&M’s video storytelling is distinctive, memorable, human, and worthy of the university’s scale and impact.
Guide the production of a range of video formats, including documentary-style storytelling, social video, YouTube content, brand campaigns, executive communications, live event content, paid media assets, rapid-response content, and platform-native series.
Lead and Develop the Team: Attract, hire, Lead, coach, develop, and expand a team of videographers, editors, producers, and content creators.
Create a culture of creative excellence, accountability, collaboration, experimentation, and continuous improvement.
Provide clear creative direction and constructive feedback that improves both the work and the people doing it.
Help team members grow in storytelling, production judgment, technical skills, creative confidence, platform fluency, and strategic thinking.
Assign work based on team strengths, workload, priorities, and development opportunities.
Create an environment where talented people can do the best work of their careers.
Build a Modern Video Operation: Develop repeatable systems that allow the team to produce high-end signature work and timely platform-native content with clarity, consistency, and speed.
Create and refine production calendars, workflows, creative review processes, vendor processes, asset management practices, and quality standards.
Partner closely with brand, social media, digital, earned media, executive communications, colleges, schools, units, athletics, agencies, freelancers, and external partners.
Manage external production partners, freelancers, agencies, and vendors when needed.
Ensure video operations are organized, efficient, collaborative, and aligned with the broader priorities of Marketing & Communications.
Bring a Distribution and Audience-Growth Mindset: Help Texas A&M build a stronger video presence across priority platforms, including YouTube, social media, owned channels, paid media, events, and partner channels.
Work with social, digital, paid media, earned media, and analytics colleagues to ensure videos are not only produced well, but launched, distributed, measured, and optimized effectively.
Understand how video titles, thumbnails, hooks, pacing, retention, packaging, search, playlists, series development, publishing cadence, and platform behavior affect performance.
Help develop recurring formats, series, and platform-native storytelling approaches that grow audience, deepen engagement, and make Texas A&M more memorable to the people it needs to reach.
Use data and audience insights to improve future creative decisions, distribution strategies, and content performance.
Manage Quality, Standards, Budgets, and Compliance: Ensure all video content meets Texas A&M brand standards, accessibility standards, copyright requirements, privacy laws, media usage policies, and quality expectations.
Oversee production budgets, resource allocation, equipment needs, vendor relationships, and project timelines.
Maintain high standards for digital asset management, storage, tagging, retrieval, rights management, and long-term usability of video assets.
Ensure video and multimedia projects are delivered on time, on strategy, on brand, and at a high level of quality.