Executive Director, Planning

Adelphi Group•New York, NY

1d•$150,000 - $250,000•Hybrid

About The Position

As a strategic partner to our clients, your responsibility is to deliver growth of their brands. You are responsible for defining growth opportunities, both short and long term, and advising our clients on which strategic direction they should take. You are a partner to both the client and the Client business lead, working together to guide our clients to success. Your core responsibility to drive growth of the clients brands. Within this role, you have two core areas of responsibility: Strategic growth for the client and Strategic growth of our work.

Requirements

Strategic partner to clients, delivering brand growth.
Define short and long-term growth opportunities.
Advise clients on strategic direction.
Partner with clients and Client Business Lead.
Drive growth of client brands.
Analyze market trends and competitive data.
Leverage data and cultural intelligence tools.
Monitor brand performance and health.
Advise on brand and performance strategies.
Expert in audience understanding.
Inform brand and media strategy with insights.
Develop and lead strategic recommendations.
Ensure clear and concise storytelling.
Focus on strategies delivering business outcomes and revenue.
Develop and execute innovation roadmaps.
Facilitate client workshops.
Orchestrate capabilities around client needs.
Connect media, content, commerce, and creative.
Lead and advise on strategic narrative.
Connect dots across recommendations.
Define goal, problem, insight, and solution.
Deliver thought leadership internally and externally.
Educate and up-level work.
Provide guidance and mentorship.
Participate in organic and new business opportunities.
Act as a strategic leader in new business.

Responsibilities

Analyze market trends and competitive data, keeping a pulse on the state of the category and industry, bringing insights to your client.
Leverage unique data and cultural intelligence tools to bring clear and concise strategic recommendations.
Continuously monitor the brands performance and health, working closely with the Marketing Science teams to advise on the relationship between brand and performance strategies.
Be an expert in audience understanding, using qualitative and quantitative intelligence to understand and anticipate consumer needs, using these insights to inform brand and media strategy.
Lead and develop best in class strategic recommendations for your client, ensuring clear and concise story telling that delivers on the needs of the client, understanding the nuances between what Senior leaders need vs day to day media teams need.
Have a relentless focus on the strategies that are going to deliver business outcomes and unlock revenue for your client.
Develop innovation road maps and execute on those roadmaps to ensure application to the clients business.
Create and facilitate client workshops, bringing thought provoking work to them.
Work closely with our SBUs to orchestrate the right set of capabilities around your clients needs for any given moment or brief.
Connect media, content, commerce and creative to understand the right combination to drive growth.
Lead and advise on the strategic narrative of our recommendations, working with the audience, content, planning, activation and marketing science teams to connect the dots across the entire recommendation and ensure strategic direction is being pulled through.
Clearly define the goal, the problem, the insight and the solution.
Deliver thought leadership that can sit both internally and externally, showcasing future thinking POVs that shape our strategic product and work.
Partner with the team to educate and up level the work, bringing guidance and mentorship to team members where necessary.
Participate in both organic and new business opportunities, acting as a strategic leader that guides the narrative, co-creates the work and establishes why AaaP is right for the clients needs.