Executive Director of Tourism

CITY OF WINCHESTER OFFICE OF TREASURER•Winchester, KY

2d•Onsite

About The Position

The Executive Director serves as the chief administrative officer of the Winchester-Clark County Tourism Commission and is responsible for carrying out the policies and goals established by the Commission. The position provides strategic leadership while overseeing the Commission’s operations, marketing efforts, financial management, community partnerships, visitor services, and tourism initiatives. The ideal candidate is an energetic, self-motivated leader who is equally comfortable building community relationships, developing marketing strategies, managing operations and representing Winchester-Clark County throughout Kentucky and beyond. This position requires initiative, sound judgment, strong organizational skill, and a genuine passion for growing tourism and promoting Winchester-Clark County as a premier visitor destination.

Requirements

Bachelor’s degree preferred in marketing, business, tourism, communications, public administration or a related field. Relevant professional experience may be considered in lieu of formal education.
Experience in tourism marketing, communications, hospitality, nonprofit management, economic development or a related field.
Demonstrated leadership, organizational and project management abilities.
Excellent written, verbal, interpersonal and public speaking skills.
Experience with website management, digital marketing, social media and general office technology.
Ability to build effective working relationships with businesses, elected officials, community organizations, tourism partners and public.
Ability to manage multiple priorities, solve problems and independently with sound judgment.

Responsibilities

Provide strategic leadership and implement the policies, goal, and annual Program of Work established by the Tourism Commission.
Develop and oversee destination marketing efforts through advertising, digital marketing, public relations, visitor publication, websites, social media and promotional campaigns.
Promote Winchester-Clark County as visitor destination by building and maintaining strong relationships with local businesses, attractions, community organizations, government agencies tourism partners and the Kentucky Department of Tourism.
Represent the Tourism Commission at meetings, conferences, trade shows, community events, media opportunities and other public functions.
Develop, support, and promote tourism initiatives, programs, partnerships and events that increase visitation and strengthen the local tourism economy.
Oversee the daily operations of the Tourism Commission and Visitor Center to ensure effective visitor services and efficient office administration.
Prepare and administer the Commission’s annual budget and oversee bookkeeping, payroll, financial reporting, audits, grant, and other administration.
Prepare reports and recommendations for the Tourism Commission, City Commission, Fiscal Court, state agencies and funding organizations as required.
Supervise and evaluate staff, interns and volunteers, while fostering a professional, collaborative work environment.
Ensure the Commission Operates in compliance with Kentucky Open Meetings Laws, Kentucky Revised Statutes, Special Purpose Government Entity requirements and all other applicable laws and policies.
Maintain a flexible work schedule, including evenings, weekends and holidays as necessary to fulfill the responsibilities of the position as assigned by the Tourism Commission.