Executive Director, Mayor’s Office of Ethnic and Community Media

City of New York•New York City, NY

About The Position

The New York City Mayor’s Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. The administration is leading the fight in making the city more affordable, reducing inequality, improving public safety, ensuring delivery of efficient and effective services, and working to make New York City’s economy stronger. The Mayor’s Press Office at City Hall is responsible for media monitoring, responding to media inquiries, preparing senior administration officials for media interviews, and planning media events designed to communicate accurate, timely information to the public. The Office of New Media and Cultural Communications is helping to transform the traditional press arm of the Mayor’s office into one that includes and engages new media, ensuring that Mayor Mamdani’s agenda and achievements reach and mobilize New Yorkers who have historically been left out of the governing process. The Office oversees constituency media relations and ensures a consistent narrative reaches all New York audiences and engages new media and influencers to pitch and deliver stories to the places where New Yorkers get their news. This role manages the administration's relationships with ethnic and community media partners while owning the full paid and free city media placement operation. The Executive Director functions as the administration's media marketing strategist - responsible for where and how much the city spends to reach diverse communities across NYC.

Requirements

Bachelor's degree required.
5+ years of experience.
Comfortable working with data across spreadsheet tools (Excel, internal portals) compiling, organizing, and presenting campaign and fiscal metrics.
Experience in press, communications, or media relations.
Familiarity with paid media planning and placement.

Responsibilities

Owns relationships with all contracted media placement vendors and translation services.
Coordinates paid media placement, spend tracking, and campaign performance.
Collects and analyzes performance and fiscal metrics across campaigns.
Produces the Annual Advertising Spend Report at the end of the fiscal year.
Partners with the Office of Mass Engagement (OME) on community engagement initiatives.
Supports the Digital & Creative Comms team on creative campaign oversight, as needed.
Manage data intake, analysis, write-up, and final production of the Annual Advertising Spend Report at the end of the fiscal year.
Manage paid media placement, spend tracking, and campaign performance.
Serve as the internal "media placement vendor" for free city media.
Own relationships with translation services and vendors offering free city marketing placements.
Collect and analyze QR code engagement performance.
Maintain expertise in NYC neighborhood demographics and constituent and ethnic enclave publications and platforms.