Executive Director, Marketing Strategy - DM1/FSHD

Novartis • East Hanover, NJ

2d • Onsite

About The Position

The Executive Director, Marketing Strategist will lead global marketing strategy for launch brands within neuromuscular and rare diseases, reporting to the VP of Marketing Strategy. As an internally and externally recognized marketing leader, this role serves as the single point of contact for Integrated Marketing, partnering closely with the General Manager to translate product strategy into differentiated, customer‑centric go‑to‑market plans. The Executive Director will drive decision‑making in close collaboration with senior leadership and Centers of Excellence to orchestrate high‑impact campaigns that deliver on critical business objectives, often navigating ambiguity. This position will be located in East Hanover, NJ or Cambridge, MA and will not have the ability to be located remotely. Relocation may be possible and requires necessary approval. This position will require up to 20% travel as defined by the business (domestic and/or international).

Requirements

• Bachelor's/undergraduate required; additional advanced education (MBA or certificates) preferred in related field
• Minimum of 10 years of directly related business experience in commercial Marketing in a regulated industry with US market launch experience required; experience in pharmaceutical/healthcare preferred
• 5–10 years’ experience in cross-functional areas such as Marketing, Sales, Market Access, and/or Patient services.
• Experience in driving high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
• Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.
• Understanding of complex brands within a specialty distribution with ability to navigate regulatory, compliance and legal environment to launch new programs
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory and Compliance
• Track record of attracting and developing talent and building high performing teams

Nice To Haves

• Rare disease area experience and therapeutic area experience within neuroscience &/or neuromuscular diseases
• Proven ability to leverage AI/agentic tools to drive improved effectiveness and efficiency

Responsibilities

• Primary contact with Product General Manager and Integrated Product Strategy Team (IPST) to drive seamless alignment and consistency between the Product and Marketing functions in service of achieving the defined Product strategy objectives across the Integrated Marketing and Customer Experience Operations function
• Identify and embed brand-specific end-to-end HCP and patient domain expertise, to inform the go to market approach that drives customer (HCP and patient) behaviour change and market performance
• Directly manage, foster team development and oversee Patient & HCP marketers to drive excellence in developing the lead asset for HCP (e.g., CVA) and patient materials
• Share and incorporate knowledge on best practices to inform the integrated marketing strategy, while solving for complex problems often in ambiguity
• Oversee development of marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders that are core to brand success
• Oversee field strategy alignment and coordination with Customer Engagement Influence while contributing to a high performing team culture that proactively and effectively interfaces between the pillars and key functions
• Ensure an integrated patient & HCP strategy is defined and delivered for the brand that will achieve the Product strategy and objectives; including resourcing required and budget
• Oversee agency (AoR) selection for marketing and partnering with Operations to maximize agency relationship(s)
• Collaborate with Product and Global teams as appropriate on integrated plan and lead asset(s)

Benefits

• health, life and disability benefits
• a 401(k) with company contribution and match
• a variety of other benefits
• a generous time off package including vacation, personal days, holidays and other leaves
• performance-based cash incentive
• eligibility to be considered for annual equity awards

What This Job Offers

• Job Type: Full-time
• Career Level: Executive