Executive Director, Marketing Intelligence Platforms & Innovation

VML•Detroit, MI

1d•$155,000 - $390,000•Hybrid

About The Position

This is an exciting opportunity to join the team dedicated to WPP’s critically important client, Ford Motor Company. We’re building a world-class marketing intelligence function and seeking a Executive Director, Marketing Intelligence Platforms & Innovation to lead the maturation of our product and analytics capabilities, drive innovation, and govern the delivery of our highest-priority initiatives across a global, multi-agency network. Reporting directly to the Chief Marketing Intelligence Officer, this senior leadership role partners closely with regional teams, agency partners, and cross-functional executives. The right person operates equally well as a capability builder, an innovation driver, and a disciplined delivery leader.

Requirements

15+ years of experience spanning product/capability leadership, analytics or marketing intelligence, and large-scale program or delivery management.
A combination of automotive and/or broader industry expertise, hands-on product management experience, and agency or media agency experience.
A track record of maturing analytics products and standardizing capabilities across complex, distributed, or multi-agency environments.
Strong command of predictive/prescriptive analytics and applied AI, with the judgment to separate hype from genuine value.
Demonstrated success managing executive-level deliverables — scoping, financials, resourcing — with precision and discretion.
Experience supporting business development or new-business wins, ideally in a global or EMEA context.
Exceptional cross-functional leadership, communication, and stakeholder-management skills at the executive level.

Responsibilities

Evolve the maturity of our marketing intelligence products and standardize capabilities across the global network and agency partners, creating consistency in how we build, measure, and deliver.
Advance our predictive and prescriptive analytics capabilities, including identifying and operationalizing high-value AI use cases.
Establish and enforce engineering, data, and delivery standards that scale across regions and partners.
Track and orchestrate high-priority projects and cross-functional efforts, ensuring alignment, communication, and accountability across teams.
Manage executive-level deliverables end to end — scoping, financials, resourcing/HR reviews, and other senior reporting — bringing rigor and visibility to how priority work is run.
Serve as a central point of coordination, making sure standards and processes are followed and that leadership has a clear, current view of progress.
Drive progress toward winning new global business, including the EMEA analytics scope, by closely tracking timelines, roadmap goals, and deliverables.
Develop new innovation, thought leadership, and robust delivery standards and documentation that strengthen our competitive position and support business development.
Translate emerging technology and market shifts into actionable opportunities for the function.