Executive Director, Global Market Insights, Analytics & Intelligence Rare Tumors

Merck•Boston, MA

11d•Hybrid

About The Position

The Executive Director of Global Strategic Insights for Rare Tumors will partner with the Global Brand teams to proactively identify needs/opportunities to inform brand strategy and collaborate with Global Strategic Insights (GSI) and Commercial Excellence to pull through primary market research, including global strategy, positioning, messaging, and campaigns. This role also involves secondary market data analytics, competitive intelligence, above-market competitor activities analysis, internal communication of key competitive insights to leadership and relevant partners, addressing key business questions, and managing other critical market intelligence needs. Additionally, the role will support competitive workshopping, global scientific meeting coverage, and local ex-US forecasting efforts, including consolidation and long-range forecast/strategic plan support. The individual will also drive and consolidate brand analytics, develop global dashboards to convey brand performance and KPI achievement, and support planning for internal governance committee meetings.

Requirements

Bachelor's degree (business or related disciplines)
10+ years of pharmaceutical and/or biotechnology commercial experience; 8 years with a Master’s degree; or 6 years with a PhD
Minimum of 5+ years related experience in leadership roles in global marketing, market research, and/or competitive intelligence
Ability to travel occasionally including overnight stay driven by business need
This position must be able to work East Coast hours.

Nice To Haves

MBA preferred or Advanced Degree
Oncology and/or rare disease experience preferred
Knowledge of US and ex-US regulatory landscape and requirements
Experience in supporting business development activities and managing commercial partnerships and/or co-promotions is desired
Brand planning
Launch and tactical planning
Strong track record of influencing key stakeholders and leadership with and without authority
Track record of strong cross functional collaboration
Clear and inspiring communicator able to engage, influence and navigate cross-functional stakeholders
Track record of high-energy, impactful presentations
Demonstrated success in rapid-growth, fast-paced, and start-up environment
Strong sense of urgency and ability to organize, prioritize, activate and execute
Team player and strong track record of collaboration
Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment

Responsibilities

Partner with Global Brand teams to identify needs/opportunities to inform brand strategy.
Collaborate with Global Strategic Insights (GSI) and Commercial Excellence to pull through primary market research (global strategy, positioning, messaging, campaigns).
Conduct secondary market data analytics.
Manage competitive intelligence, including above-market competitor activities (trials, data, conferences).
Communicate key competitive insights internally to leadership, the global team, and regional/country partners.
Address key business questions and other critical market intelligence needs.
Support competitive workshopping and global scientific meeting coverage.
Support and consolidate local ex-US forecasting efforts.
Contribute to long-range forecast/strategic plan.
Drive and consolidate brand analytics.
Develop global dashboards to convey brand performance, KPI achievement, and market performance indicators.
Support planning and preparation for internal governance committee meetings.
Monitor above-market competitor activities and share with key leaders.
Generate market research that informs brand strategy and long-term financial plan.
Shape competitive positioning strategies in alignment with Global Brand Leaders.
Communicate key competitive insights in a clear and timely way to leadership, the global team, and relevant regional/country partners.
Actively engage with Global Brand Teams to align on key business questions and other critical market intelligence needs.
Drive competitive monitoring and intelligence at global scientific meetings.
Demonstrate disease area and market knowledge and develop strong relationships with key customers.
Manage and strategically allocate annual budget.
Provide input into long-range revenue forecasts.
Perform other duties and responsibilities as assigned.