Events Strategy & Experience Manager

Laerdal Medical AS

9d•$100,000 - $125,000

About The Position

The Events Strategy & Experience Manager owns the strategic direction and go‑to‑market framework for all major North America (NA) tradeshows, conferences, and in‑person events across segments. This role is responsible for ensuring that every event is intentionally designed and tightly aligned to business priorities, including product launches, segment strategies, and sales objectives. Acting as the strategic lead for events, this role defines the audience strategy, product focus, messaging, positioning, creative vision, and promotional approach for each experience. The Events Strategy & Experience Manager partners closely with Sales, Product Marketing, Field Marketing, and cross‑functional stakeholders to translate business goals into compelling, high‑impact event experiences that drive pipeline, accelerate deals, and strengthen brand presence. With a balance of strategic rigor and experiential thinking, this role ensures events deliver measurable business outcomes while providing cohesive, differentiated, and memorable customer experiences.

Requirements

Ideal candidate must reside in Eastern or Central Time-zone
Bachelor’s Degree in Marketing, Business, or related field; MBA preferred
10+ years of experience in B2B marketing, GTM strategy, or event marketing leadership
Approximately 40% travel expectation, visits to Wappinger Falls, NY Office as scheduled
Proven experience aligning events to business strategy, product launches, and revenue goals
Strong understanding of sales cycles and in person engagement strategy ‑person engagement strategy
Experience working in a matrixed organization across multiple segments or business units
Comfortable influencing without owning executional resources directly
Collaboration with International team members may require flexible work hours

Responsibilities

Event Strategy & Business Alignment
Define the cohesive NA events and tradeshow strategy across all segments
Align event participation to business goals, segment priorities, and product launch roadmaps
Determine which events matter, why they matter, and what success looks like
Establish strategic objectives, target outcomes, and success metrics for each major event
Serve as the primary strategic owner and internal decision‑maker for event direction
Audience, Product & Experience Definition
Identify target audiences for each event (buyer roles, segments, verticals, use cases)
Define which products, solutions, and experiences should be demonstrated at each event
Set messaging frameworks, positioning, and value propositions by audience and event type
Define the intended attendee journey and experience objectives for each event
Creative Direction & Promotion Strategy
Provide strategic direction for event Laerdal themes, booth concepts, graphics, and visual storytelling for product solution & messaging consistency
Define promotional strategy for events (pre-event, onsite, post-event) in partnership with marketing teams‑event, onsite, post‑event) in partnership with marketing teams
Ensure brand consistency and differentiated positioning across all NA events
Approve event level messaging, creative concepts for product and theme solutions, and experiential direction‑level messaging, creative concepts, and experiential direction
Cross Functional Alignment‑Functional Alignment
Partner with Segment Marketing, Product Marketing, Sales, and Partnerships to ensure alignment
Translate product launches and GTM priorities into clear event strategies
Align sales leadership on event goals, audience focus, and expected outcomes
Act as the strategic bridge between Laerdal leadership and event execution
Measurement & Optimization
Define KPIs for event success (pipeline contribution, audience engagement, launch impact)
Review post-event performance, insights, and recommendations‑event performance, insights, and recommendations
Continuously refine event strategy based on performance, feedback, and business priorities