Events Marketing Manager

FieldAI•Irvine, CA

47d•Onsite

About The Position

Events are one of the highest-leverage channels we have. They're where technical buyers see the hardware in motion, where enterprise relationships form, and where FieldAI's presence signals the category we're building. This role owns that entirely. As Events Marketing Manager, you will own the full events function at FieldAI — strategy, execution, and agency management. You'll define where we show up, how we show up, and what we leave behind. You'll run field marketing and trade shows end-to-end, and you'll lead internal event production including the Mission Center sessions that give customers and prospects direct access to our platform. This is a builder role. There is no inherited playbook. You'll create it.

Requirements

5+ years of events marketing experience, with a track record of owning events end-to-end — not just supporting them
Experience managing booth production and creative agency relationships for trade show participation
Strong project management instincts: you run multiple workstreams simultaneously without dropping threads
Comfort operating in technical environments — you don't need to be an engineer, but you can hold a credible conversation about what FieldAI's technology does and why it matters
Experience partnering with Sales and GTM to align events to pipeline, not just impressions
A sharp eye for quality: you care about the details of how a brand shows up in physical space
Ability to work onsite in Irvine, CA, five days per week

Nice To Haves

Experience in deep tech, robotics, autonomous systems, construction, defense, or industrial verticals
Prior ownership of hosted customer events or executive briefing programs
Experience building an events function from scratch — defining process, tooling, and measurement where none existed
Relationships with trade show and events vendors in the robotics or industrial tech space
Background at a high-growth startup where you operated without a fully-staffed support team

Responsibilities

Own FieldAI's annual events calendar — identifying, prioritizing, and planning every external event we attend or anchor, from global trade shows (Automate, IROS, Humanoids Summit) to targeted field marketing activations
Build the events strategy from scratch: define success metrics, set investment thresholds, and develop a repeatable evaluation framework for where FieldAI's presence drives pipeline
Translate brand positioning and product milestones into event narratives — ensuring every touchpoint is consistent, credible, and category-defining
Manage end-to-end execution of trade show participation: booth design, logistics, staffing, demo coordination, and post-event follow-through
Lead agency relationships for booth production — owning briefs, timelines, and quality standards while holding vendors accountable to FieldAI's technical and aesthetic bar
Partner with Sales and GTM to ensure field marketing activations are tied to pipeline goals and account targets
Develop pre- and post-event engagement programs that extend the life of each event and move contacts through the funnel
Own production of Mission Center events — the high-stakes sessions where customers and prospects engage directly with our deployed systems
Manage all logistics, run-of-show, vendor coordination, and on-site execution for internal hosted events
Build repeatable operational infrastructure: templates, timelines, briefing docs, and post-event reporting that scales with a growing calendar