Events/Marketing Coordinator

GHD Group Pty Ltd•Waterloo, ON

4d•CA$58,575 - CA$97,625•Hybrid

About The Position

Govstack is hiring a Field Demand Generation Coordinator to help bring their field marketing programs to life. This role involves executing conference and event programs, supporting the BDR team with timely follow-up, and maintaining HubSpot data accuracy. It's a hands-on execution role where the coordinator ensures event logistics are handled, leads are captured and loaded, follow-up sequences are live, and reports are ready. The strategy is provided by the Head of Demand Gen, and the coordinator's job is to execute it well and provide feedback from the field. This is an opportunity for someone early in their demand gen career to gain ownership of programs and learn field marketing within a growing govtech company. The workplace operates on a hybrid model, requiring 3 days a week in the office, with potential locations in Toronto, Mississauga, Markham, or Whitby.

Requirements

1–3 years of experience in marketing, demand generation, event coordination, or a related B2B role
Familiarity with HubSpot or a similar CRM/marketing automation platform — you've used it to manage contacts, run campaigns, or pull reports
Strong organizational skills and attention to detail; you're the kind of person who builds the checklist and actually follows it
Comfort working cross-functionally — you communicate clearly with sales, vendors, and internal stakeholders without needing someone to manage the relationship for you
Willingness to travel to conferences and events (approximately 8–12 events per year)
Curiosity about data — you want to know if something worked, and you're comfortable pulling a basic report to find out

Nice To Haves

Experience in govtech, public sector SaaS, or marketing to local/municipal government buyers
Familiarity with the conference landscape for municipal government (ICMA, NLC, GovTech events, etc.)
Experience supporting a BDR or inside sales team with lead follow-up programs

Responsibilities

Coordinate Govstack's presence at conferences and field events across North America — managing logistics, materials, and pre-event preparation in partnership with our third-party event vendor
Execute pre-event and post-event outreach programs designed by the Head of Demand Gen, including email campaigns, calendar invites, and event-specific landing pages
Staff events alongside the Head of Demand Gen and sales team; serve as a point of contact on-site for lead capture and attendee engagement
Track event deliverables and timelines to ensure nothing falls through the cracks in the weeks leading up to each conference
Load and tag event leads in HubSpot, ensuring every contact is properly sequenced and visible to the BDR team
Support BDRs with event-specific context — who we met, what was discussed, what materials were shared — so their follow-up is informed and timely
Help maintain and update the post-event outreach templates and sequences used by the BDR team, flagging when messaging feels stale or off-target
Serve as the connective tissue between field activity and the BDR team, making sure nothing sits in a spreadsheet when it should be in the CRM
Own day-to-day HubSpot hygiene for field activity: list imports, campaign tagging, contact updates, and lead source tracking
Pull standard performance reports after each event (leads captured, emails sent, open rates, meetings booked) and share them with the Head of Demand Gen
Help maintain the demand gen calendar in HubSpot, keeping campaigns organized, named consistently, and easy to report on
Flag data quality issues as you see them — duplicate contacts, missing fields, leads that weren't routed correctly