Events & Field Marketing Specialist

NATIONS ROOF LLC•Mobile, AL

3d•$65,000 - $85,000

About The Position

Nations Roof is seeking a highly organized and driven Events & Field Marketing Specialist to support national trade shows, customer events, and regional field marketing initiatives across the organization. This role is responsible for executing customer-facing marketing programs that strengthen brand visibility, support sales engagement, and contribute to pipeline growth across key markets and industries. The Events & Field Marketing Specialist will manage multiple projects simultaneously while working cross-functionally with Marketing, Sales, National Accounts, and Business Units to ensure events and marketing initiatives are executed professionally, efficiently, and consistently with the Nations Roof brand. This role is ideal for someone who thrives in a fast-paced environment, takes ownership of projects, and enjoys building organized, high-impact experiences that support business growth and customer relationships.

Requirements

2–5 years of experience in event marketing, field marketing, trade shows, or B2B marketing program execution
Strong organizational and project management skills with the ability to manage multiple deadlines and priorities simultaneously
Excellent communication and collaboration skills
Strong attention to detail and follow-through
Ability to work independently while managing projects across multiple teams and stakeholders
Proficiency in Microsoft Office including Excel, PowerPoint, and Outlook

Nice To Haves

Experience supporting customer-facing events, sponsorships, or regional marketing programs preferred
Familiarity with CRM and marketing platforms preferred (HubSpot and Salesforce experience is a plus)

Responsibilities

Evaluate and recommend event, sponsorship, and regional marketing opportunities aligned with target audiences and business priorities
Manage and execute assigned trade shows, conferences, sponsorships, and customer events from planning through post-event follow-up
Oversee event timelines, deliverables, vendor coordination, booth materials, shipping, and on-site logistics
Coordinate customer dinners, networking events, lunch-and-learns, and regional marketing activations as needed
Ensure events are executed on time, within budget, and aligned with company standards and brand guidelines
Manage event registration processes, staffing coordination, travel logistics, and communication with participating teams
Maintain organized event documentation, schedules, vendor records, and asset inventories
Execute regional field marketing initiatives aligned with sales priorities and business unit goals
Partner with sales teams to support customer engagement efforts, regional outreach, and account-based marketing initiatives
Coordinate deployment of branded collateral, promotional materials, signage, and event assets across business units
Help identify opportunities to increase Nations Roof visibility within target industries, associations, and regional markets
Maintain consistency in messaging and brand presentation across all field marketing activities
Work closely with Marketing, Sales, National Accounts, and Business Unit leadership to align event and field marketing activities with business objectives
Manage relationships with outside vendors, venues, printers, and production partners to ensure successful project execution
Maintain clear communication across stakeholders regarding timelines, deliverables, event requirements, and follow-up activities
Support alignment between marketing campaigns, event initiatives, and sales outreach efforts
Implement and maintain standardized lead capture and post-event follow-up processes
Ensure leads are accurately documented, categorized, and distributed within CRM systems
Support timely follow-up coordination between marketing and sales teams
Assist with event-related customer communications and sales enablement materials
Maintain organized reporting and documentation related to event participation and engagement
Track event and field marketing performance metrics including attendance, engagement, leads generated, meetings conducted, and pipeline influence
Prepare post-event summaries with key outcomes, observations, and recommendations for future improvements
Analyze program effectiveness and recommend improvements to enhance execution, engagement, and operational efficiency
Manage assigned event and field marketing budgets and monitor expenses against approved allocations
Coordinate vendor contracts, invoices, and payment processing
Identify opportunities to improve cost efficiency while maintaining quality and brand standards