Events & Experiences Program Experience & Delivery Senior Manager

Baker Hughes • Houston, TX

1d

About The Position

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. The Events & Experiences Senior Manager’s primary role is to design, scale, and plan the company’s event brand experiences across global trade shows, conferences, and marquee events. Acting as the steward of experiential expression, this role translates brand strategy into consistent, compelling, and high‑impact physical and hybrid experiences worldwide. This leader oversees a global team responsible for regional planning and execution while ensuring enterprise‑wide consistency in storytelling, design, quality, and audience engagement. The role sits at the intersection of strategy, governance, and execution—serving as a trusted partner to senior stakeholders and a leader to delivery teams.

Requirements

• Have Bachelor’s degree in marketing, communications, events, design, or a related field
• Have 8–10+ years of experience in B2B events, experiential marketing, or brand experience roles
• Have at least 5 years of people leadership experience, ideally across multiple regions
• Have proven experience developing and scaling brand‑aligned event experiences in complex, matrixed organizations
• Have strong background in exhibition design, experiential storytelling, and live‑event production

Nice To Haves

• Have global event brand strategy and experience design expertise
• Have strong leadership, coaching, and talent‑development capabilities
• Have ability to balance global consistency with regional flexibility
• Have executive‑level communication and stakeholder influence
• Have strong operational rigor and attention to detail
• Have comfort operating across strategic planning and hands‑on execution

Responsibilities

• Defining the global event brand experience framework, including experience principles, audience journeys, messaging hierarchy, and visual/exhibit standards aligned with enterprise brand strategy
• Translating brand, campaign, and thought‑leadership strategies into scalable event experiences across formats such as trade shows, conferences, executive forums, sponsorships, and customer events
• Serving as the experience design authority for Tier 1 and Tier 2 events, ensuring consistency, differentiation, and quality across regions
• Leading and developing a global team of four regional Events & Experiences Specialists responsible for planning and executing regional events
• Establishing clear operating models, roles, and decision rights between global and regional teams to enable scale, speed, and clarity
• Partnering closely with regions to adapt global experience standards to local market needs while protecting brand integrity
• Owning experiential design across exhibition environments, content flow, attendee engagement, digital extensions, and hybrid formats
• Championing innovation in formats, technologies, sustainability practices, and engagement models to keep the event portfolio modern and competitive
• Partnering with agencies, designers, and internal creative teams to develop modular, reusable experience assets and playbooks
• Ensuring clarity on what events are delivered, why they matter, and how success is defined
• Ensuring regional events execute global standards for brand expression, quality, safety, and compliance
• Supporting the Director, Events & Experiences in enterprise event governance, including intake alignment, tiering, and prioritization
• Establishing performance expectations and quality controls across the regional portfolio
• Providing senior oversight across multiple concurrent events and workstreams
• Coaching and supporting event specialists and project managers assigned to events
• Anticipating and resolving delivery risks, dependencies, and resourcing challenges
• Ensuring events are delivered on time, on scope, and within agreed parameters
• Acting as a trusted partner to brand, marketing, segment, regional, and sales teams to ensure events are fully integrated with broader business priorities
• Setting clear expectations with stakeholders regarding scope, service levels, and decision rights
• Presenting experience strategies, concepts, and performance insights to senior stakeholders with clarity and confidence
• Leading, mentoring, and developing events specialists and managers within the assigned portfolio
• Supporting rotational assignments and development pathways to build long‑term bench strength
• Reinforcing consistent ways of working, standards, and accountability across teams
• Partnering with budget and performance specialists to review event performance, ROI, and delivery efficiency
• Identifying opportunities to improve quality, scalability, and cost effectiveness
• Leading post‑event reviews and ensuring learnings are embedded into future planning

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits
• You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
• You will have a choice of coverage options that best suit your needs.
• Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
• This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees