Events Associate

People Inc•New York, NY

6d•Hybrid

About The Position

People Inc. is seeking an Events Associate to support the planning, development, and execution of the Food & Wine Classic in Aspen, Food & Wine Classic in Charleston, and additional events within the Food events portfolio. Reporting to the Senior Director of Events, this role will support key event workstreams and special initiatives from planning through on-site execution, while serving as a lead for guest-facing experiences across both events. Responsibilities will span attendee communications, registration, customer service, on-site guest operations, and other initiatives that shape how consumers experience the events. The ideal candidate is a hands-on event operator with a strong hospitality mindset who can move comfortably between big-picture thinking and detailed execution. They are proactive, highly organized, collaborative, and energized by both identifying ways to improve an experience and building the plan to make it happen. Hybrid 3x a week- (New York) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Requirements

Bachelor's degree or equivalent professional experience in Event Management, Hospitality, Marketing, Communications, or a related field.
2-3 years of experience in event management, experiential marketing, hospitality, guest experience, or a related field, ideally supporting premium consumer-facing events or experiences.
Demonstrated experience independently managing event workstreams from planning through on-site execution.
Experience managing multiple projects, timelines, vendors, and stakeholders simultaneously.
Experience working cross-functionally in a fast-paced, highly collaborative environment.
Comfort working with event technology, registration platforms, websites, or other customer-facing digital tools.
Experience managing on-site event operations and troubleshooting in real time.
Strong event management and project ownership skills with the ability to take a workstream from concept through execution.
A hospitality mindset and strong instinct for what creates an exceptional consumer experience.
Excellent organizational skills, attention to detail, and follow-through.
Strong written and verbal communication skills, with experience developing clear consumer-facing communications.
Strong cross-functional collaboration skills and comfort working with multiple stakeholders.
Proactive problem-solving skills and the ability to anticipate needs and identify solutions.
Curiosity and a continuous-improvement mindset.
Ability to manage multiple priorities and deadlines in a fast-paced live-events environment.
Willingness to travel and work evenings and weekends as event schedules require.

Responsibilities

Manage assigned event workstreams and initiatives from initial planning through on-site execution and post-event wrap-up.
Lead assigned event workstreams independently, developing project plans, timelines, budgets, and operational requirements.
Coordinate across internal teams, venues, vendors, production partners, and other external stakeholders to move projects forward.
Manage timelines and deliverables, proactively identifying risks, dependencies, and solutions.
Develop and manage run-of-shows, operational plans, and other event documentation as needed.
Support site visits and broader planning priorities across Aspen and Charleston.
Travel to and work on-site at both events, taking an active role in event execution and problem-solving.
Lead additional event products or special initiatives based on annual priorities and team needs.
Serve as a key lead for the attendee experience across Aspen and Charleston, partnering with event leadership and cross-functional teams to create thoughtful, seamless, and memorable guest experiences.
Champion the attendee perspective throughout the planning process and identify opportunities to improve the guest journey.
Lead the implementation of approved guest experience improvements from planning through execution.
Own key on-site guest experience workstreams, including pass pickup, guest flow and queue management, wayfinding, guest-facing signage, and on-site hospitality.
Lead the operational experience for seminar registration and seminar access, identifying opportunities to improve the process for attendees.
Partner with the team to ensure a thoughtful consumer experience across evening events, including arrival, check-in, flow, wayfinding, and other attendee-facing touchpoints.
Support VIP and staff hospitality programs, including materials, arrival, and on-site experience.
Use attendee feedback, customer service trends, and on-site observations to identify pain points and recommend improvements.
Identify opportunities to elevate the attendee experience through new ideas, technologies, and relevant industry best practices.
Manage the communications, registration tools, and support guests need to confidently prepare for and navigate the event.
Develop and execute the post-purchase attendee communication journey, including confirmation communications, seminar registration reminders, Know Before You Go communications, FAQs, schedule updates, and other event information.
Manage attendee-facing website content and information, coordinating updates with internal teams and external website partners.
Partner closely with Marketing to ensure a seamless transition from the pre-purchase consumer journey to the post-purchase attendee experience.
Support the day-to-day relationship with ticketing and registration platforms, including setup, attendee-facing functionality, testing, and quality assurance.
Manage customer service inquiries and coordinate responses and escalations across internal teams as needed.
Monitor recurring questions and areas of confusion and translate those insights into improvements to communications, digital resources, registration processes, or on-site operations.
Support the evaluation and implementation of future guest-facing digital tools and technologies.